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System Architect Lifecycle Marketing

ElevenLabsUnited KingdomGrowth
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
16 Jul 2026
Status
Open · checked 7d ago

About this role

ElevenLabs is hiring a remote System Architect for Lifecycle Marketing to build the engine powering full-funnel programs across creator, enterprise, and developer segments. This role is ideal for a systems-oriented marketer with over four years of B2B experience who wants to design scalable growth infrastructure at a leading AI company.

Role Overview

ElevenLabs is seeking a hands-on System Architect to design and operate a parameterised lifecycle marketing system. Rather than maintaining an existing stack or running one-off campaigns, this position involves engineering a flexible machine where launching a new vertical or market requires a simple configuration change instead of a complete rebuild. The professional in this role will define data models, segmentation logic, and shared-logic journeys for onboarding, nurture, upsell, and account-based marketing programs, working closely with the growth, product marketing, and data teams.

Key Responsibilities

Architect a parameterised lifecycle system where new industries, segments, and languages are configuration changes rather than new campaign trees.
Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments.
Prototype and ship integrations and logic directly, scoping engineering support rather than queuing behind it.
Own lifecycle touchpoints across multiple channels with clear, measurable performance goals.
Build multilingual nurture flows that scale globally while maintaining high messaging quality.
Set up and manage robust A/B testing plans and track performance across the entire funnel.
Own the reporting framework for lifecycle marketing by defining success metrics and communicating insights.
Build account-based marketing infrastructure for targeted account-level nurture and retention programs.
Partner with design and engineering teams to deploy campaigns requiring light integration or technical support.
Bring structure, data hygiene, segmentation accuracy, and quality assurance rigor to lifecycle strategy.

Requirements

4+ years of experience in B2B lifecycle, demand generation, or marketing automation roles, ideally within a high-growth SaaS company.
Deep proficiency in HubSpot, including building complex workflows, scoring models, and automated nurture programs.
Working knowledge of Salesforce and end-to-end marketing and sales data connectivity.
Proven experience building and managing lead scoring along with MQL, SQL, and PQL funnels.
Experience running or supporting account-based marketing programs for target accounts.
Strong analytical skills with the ability to own funnel metrics and translate data into action.
Excellent cross-functional communication abilities, particularly when collaborating with Sales and RevOps.

Nice to Have

Experience building AI-powered marketing workflows for personalization, content generation, or campaign automation.
Experience marketing directly to developer or technical buyer personas.
Familiarity with product-led growth motions and PQL-to-enterprise conversion paths.
Proficiency in SQL or basic data querying skills.

Skills and Tools

HubSpot
Salesforce
Lead Scoring and Funnel Management
Account-Based Marketing (ABM)
Data Analytics and A/B Testing
SQL (Preferred)

Salary and Benefits

Innovative and high-velocity work culture focused on generational impact
Professional development supported by an annual discretionary learning and development stipend
Annual discretionary social travel stipend to meet colleagues globally
Attendance at annual company offsites in international locations
Monthly co-working stipend for team members located away from main hubs

About the Company

ElevenLabs is an artificial intelligence research and product company dedicated to transforming human-technology interaction. Founded in January 2023 with the introduction of human-like AI voice models, the company now serves millions of users and thousands of businesses worldwide, ranging from fast-growing startups to large enterprises like Meta and Deutsche Telekom. Backed by prominent investors including Andreessen Horowitz, ICONIQ Growth, and Sequoia, ElevenLabs operates on principles of high-velocity experimentation, autonomous lean teams, and an AI-first approach across all departments.

How to Apply

Interested candidates should apply directly on the official ElevenLabs careers page.

Skills and tech stack

SQL

Questions candidates ask

Is this a remote position?

Yes, this role is remote and can be executed globally. Candidates also have the option to work from company hubs such as London, New York, Madrid, and Warsaw.

How much experience is required for the System Architect Lifecycle Marketing role?

Candidates must have 4+ years of experience in B2B lifecycle, demand generation, or marketing automation roles, ideally within a high-growth SaaS company.

What core technical proficiencies are expected?

Deep proficiency in HubSpot for building workflows and automated nurture programs, alongside a working knowledge of Salesforce, is required.

What tools and skills are listed as nice-to-have extras?

Nice-to-have qualifications include experience building AI-powered marketing workflows, marketing to developer personas, product-led growth familiarity, and SQL or basic data querying skills.

What are the primary segments targeted by this lifecycle marketing system?

The system targets Creator, Enterprise, and Developer segments.

Ready to apply?

The application is on the official ElevenLabs careers page.

Apply on company site