About this role
LangChain needs a dedicated regional demand generation marketer in London to establish market presence, drive pipeline growth, and scale localized campaigns across EMEA, the Middle East, and emerging markets. This role addresses the challenge of translating widespread open-source adoption into structured enterprise pipeline for LangSmith by owning the full regional marketing mix. The person stepping into this position will experiment with localized strategies, collaborate closely with sales teams, and build repeatable playbooks with central support from US-based marketing functions.
Ideal candidates are hands-on builders with extensive experience in technical SaaS or developer tools who can comfortably discuss AI agents, evaluations, and observability. Someone who thrives in ambiguity, takes complete ownership of regional targets, and enjoys managing everything from paid digital and webinars to lifecycle nurturing and account-based marketing will excel in this environment.
What you will do
- Build the regional demand plan by defining target markets, segments, channels, and expected returns.
- Manage the EMEA pipeline target and report on sourced and influenced metrics by channel and market.
- Allocate regional demand budgets for localized programs and run experiments to determine effective approaches.
- Partner with performance marketing on paid digital strategies, including account-level and contact-level targeting for named accounts.
- Run a regional webinar cadence encompassing live demos, technical workshops, and customer stories in local time zones.
- Adapt global narratives and execute integrated campaigns designed specifically for regional needs.
- Collaborate directly with EMEA account executives and sales development representatives to co-design follow-up plays that convert leads.
What you need
- Bring 7 or more years of experience in B2B demand generation, growth marketing, or integrated campaigns.
- Demonstrate a track record of building demand programs across multiple countries in EMEA.
- Possess hands-on experience running paid campaigns, webinars, lifecycle marketing, and account-based marketing.
- Maintain the ability to hold a conversation about technical concepts like AI agents, evals, and observability without a script.
- Show fluency with funnel conversion metrics, cost per lead, cost per SQO, pipeline contribution, and attribution limits.
- Demonstrate working command of modern marketing and sales stacks including Hubspot, SFDC, and related tools.
Benefits
- Medical, dental, and vision coverage
- Flexible vacation
- 401(k) plan
- Meals on in-office days in the US
Skills and tech stack
Questions candidates ask
Where is this role located?
The position is based in London or Amsterdam, which serve as the company's EMEA office hubs.
What is the salary range for the role?
The salary range is 95,000 GBP to 125,000 GBP plus equity.
What kind of technical knowledge is expected?
Candidates do not need to write code, but they should be able to hold a conversation about agents, evals, and observability without a script.
Who will this person work with?
The marketer will work directly with EMEA AEs and SDRs, partner closely with Field Marketing, and collaborate with RevOps on targeting and reporting.