Role Overview
Serval is seeking a Product Marketing Lead to join the team in San Francisco on a full-time basis. This position suits an experienced marketing professional ready to establish the foundational messaging, positioning, and sales enablement strategies for an innovative enterprise automation platform.
Key Responsibilities
Define and manage the core positioning, messaging, narrative, and value propositions to effectively differentiate the platform from legacy ITSM and AI point solutions.
Direct comprehensive product launches from tiering and go-to-market planning through to execution alongside product, sales, and demand generation teams.
Develop essential sales enablement tools, including pitch decks, one-pagers, battle cards, demo narratives, and competitive intelligence resources.
Research buyers across IT, security, and operations to understand their daily challenges, purchasing processes, and alternative solutions.
Monitor the competitive landscape to arm the field team with actionable insights for head-to-head deals.
Collaborate with content and demand generation teams on campaigns, webinars, and thought leadership initiatives designed to build pipeline.
Contribute to pricing and packaging strategies utilizing market intelligence and win-loss data.
Produce customer-centric proof materials such as case studies and return on investment narratives.
Requirements
Minimum of 5 years of professional experience in product marketing, specifically within B2B SaaS environments targeting technical buyers such as IT, security, DevOps, or infrastructure.
Demonstrated history of independently owning positioning and driving product launches from start to finish.
Exceptional writing capabilities to translate complex technical product details into clear, compelling narratives for busy executives.
Proven track record of collaborating closely with sales teams to build practical enablement materials that drive wins.
Strong analytical mindset relying on research, data, and win-loss analysis to shape messaging.
High bias toward action and comfort operating within an ambiguous, rapidly evolving category.
Nice to Have
Prior background working with ITSM, IT operations, identity and access management, security, or artificial intelligence and agent-based software.
Skills and Tools
Product Marketing
Positioning and Messaging
Sales Enablement
Go-to-Market Strategy
Competitive Intelligence
Pricing and Packaging
Salary and Benefits
Annual base salary ranging from $190,000 to $250,000 USD.
High-impact opportunity to shape the success and trajectory of the company.
Accelerated professional growth backed by an experienced team and top-tier investors.
A workplace culture that prioritizes innovation, personal ownership, accountability, and collaboration.
About the Company
Founded in early 2024, Serval builds an AI-native automation platform designed to transform enterprise operations through intelligent agents that execute complex workflows. Trusted by organizations such as Fox, Notion, Perplexity, Vercel, and Brex, the company is backed by prominent investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and Elad Gil.
How to Apply
Interested candidates should visit the official company careers page to submit their application for the Product Marketing Lead position.
