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Principal Product Marketing Manager, Atlas

GainsightUSA - CA - RemoteMarketing
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Salary
$180K - $210K USD
Job type
Full-time
Work mode
Remote
Posted
18 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Principal Product Marketing Manager, Atlas will lead the go-to-market strategy for a brand-new AI-native services business at Gainsight. This remote position based in the USA suits an experienced product marketing professional who thrives in ambiguity and wants to shape a brand-new category from scratch.

Key Responsibilities

Own the end-to-end positioning, messaging, and category narrative for Atlas, continuously adapting it as the market evolves.
Act as the definitive expert on the Atlas buyer by conducting primary research, prospect interviews, and win-loss analysis.
Build the go-to-market motion completely from scratch, including launch strategy, pricing input, first-call narratives, and demo storylines.
Collaborate closely with Product and Engineering to translate buyer signals into roadmap influence and commercial value.
Work alongside Demand Generation and Content teams to establish a demand engine for a product with no existing search volume or installed base.
Pioneer AI-native workflows within the product marketing function by building and documenting agents and skills to scale operations.
Travel occasionally, up to 10%, for company events, team meetings, or training sessions.

Requirements

Bring ten or more years of product marketing experience within B2B technology, with SaaS experience preferred.
Demonstrate exceptional positioning, storytelling, and writing skills to make complex technology relatable to executives and practitioners.
Show proven zero-to-one product marketing experience involving launching a brand-new product or creating a new market category.
Possess hands-on fluency with AI products and the AI-forward buyer, utilizing personal AI tools for daily work execution.
Exhibit comfort operating with wide latitude, setting independent objectives, and taking clear positions on ambiguous questions.
Demonstrate experience influencing product direction and executive decision-making as a peer to founders, GMs, or C-level leaders.

Nice to Have

A strong knack for design with the ability to work fluently in Canva and Figma.
Prior startup experience, particularly within the seed to Series B stage.
Experience working within a semi-independent product line or business unit inside a larger organization.
Experience vibe coding prototypes, product imagery, and landing pages.

Skills and Tools

Figma
Canva
AI productivity tools and agentic workflows
B2B SaaS positioning and messaging frameworks
Go-to-market strategy development

Salary and Benefits

The starting base salary range is $180,000 to $210,000 USD annually, with eligibility for performance-based commission and equity participation.
Comprehensive benefits package featuring fully covered employee-only medical premiums, dental coverage, vision coverage, and a 401(k) plan.
Flexible paid time off along with dedicated quarterly Recharge Holidays for rest and reset.
Additional perks including a $10,000 lifetime fertility stipend, remote work support, and access to global coworking spaces.

About the Company

Gainsight serves as the AI-powered retention engine behind world-class customer-centric businesses, helping more than 2,000 companies orchestrate customer journeys. The organization values a human-first approach, collaboration, curiosity, and fostering a supportive community culture that empowers team members to thrive.

How to Apply

To submit an application for this remote position, please visit the official Gainsight careers page.

Skills and tech stack

Figma

Questions candidates ask

What is the location requirement for this role?

This is a full-time remote role based in the USA, with occasional travel of up to 10% required for company events, team meetings, or training.

What is the salary range for the Principal Product Marketing Manager position?

The starting base salary range is $180,000 to $210,000 USD annually. The role is also eligible for performance-based commission and equity program participation.

How many years of experience are required?

Candidates must have 10+ years of product marketing experience in B2B tech, preferably within SaaS, alongside demonstrated zero-to-one product launch experience.

What benefits does Gainsight offer?

Gainsight provides fully covered employee-only medical premiums, dental and vision coverage, flexible PTO, a 401(k) plan, a $10,000 lifetime fertility stipend, and global coworking space access.

How do I apply for the job?

Interested candidates should visit the official Gainsight careers page to submit their application.

Ready to apply?

The application is on the official Gainsight careers page.

Apply on company site