About this role
A creative marketer who has previously built a successful influencer program from scratch will thrive in this position at ElevenLabs. The company develops AI voice, agent, and creative platforms used by millions of individuals and large enterprises. This team member will take full ownership of the influencer channel, handling everything from creator sourcing and deal negotiation to campaign execution and performance measurement. The role exists to turn organic creator enthusiasm into a structured growth channel using data-driven attribution and high standards for brand quality.
What you will do
- Design and build the ElevenLabs influencer program from the ground up by establishing strategies, creator tiers, and operating playbooks.
- Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match specific developer and creator segments.
- Negotiate and structure various deal types including flat-fee integrations, performance hybrids, and long-term ambassadorships.
- Write creative briefs that maintain brand standards while giving creators the freedom to produce authentic content.
- Plan and execute campaigns aligned with product launches, feature releases, and cultural moments across multiple platforms.
- Partner with the data team to measure attribution and incrementality so that budget decisions are based on true return on investment.
- Collaborate with paid marketing and social teams to amplify top-performing creator content and extend reach.
What you need
- A proven track record of building an influencer program from zero to a meaningful, measurable channel with concrete metrics.
- Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and X using non-standard structures.
- Fluency in measurement beyond last-click attribution, including promo codes, UTMs, lift studies, and incrementality.
- Sharp creator taste to identify which content creators will drive adoption for technical and creative products.
- Excellent brief-writing and creative feedback skills that elevate content quality without compromising authenticity.
- Experience managing meaningful budgets and working cross-functionally with paid, social, product marketing, data, and legal teams.
- A genuine understanding of the AI and creative tools landscape with informed opinions about where the space is heading.
Nice to have
- Built or scaled an influencer program at a creative tools, AI, or developer-facing company
- Managed 7-figure annual creator or sponsorship budgets
- Experience on the agency or creator side of the table
- Built adjacent programs such as ambassador, affiliate, or B2B thought-leader partnerships
- Multilingual capabilities
Benefits
- Professional development through an annual discretionary stipend
- Annual discretionary stipend to meet up with colleagues
- Annual company offsite bringing the entire team together in a new location
- Monthly co-working stipend if not located near a main hub
Skills and tech stack
Questions candidates ask
What is the remote work policy for this role?
The position is remote-first and can be executed from anywhere between the US East Coast and Europe, with the ability to collaborate across EST to CET timezones. Team members also have the option to work from offices in London, New York, Madrid, Warsaw, and other locations.
What tools and platforms will I be working with?
You will source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match creator, marketer, and developer segments. You will also work with the data team on attribution and incrementality models.
What kind of growth potential exists within the company?
Strong performance creates opportunities to lead the influencer and creator partnerships function as the program scales, expand into broader creator and community growth ownership, or move into growth and brand marketing leadership.
What perks and learning benefits are provided?
ElevenLabs proactively supports professional development through an annual discretionary stipend. They also provide an annual discretionary stipend for social travel, an annual company offsite in a new location, and a monthly co-working stipend.