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Head of Brand

ApifyPragueGTM
Apply on company site
Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
18 Dec 2025
Status
Open · checked 7d ago

About this role

Apify is looking for a Head of Brand to define and amplify the company's voice in the global market from Prague or via remote arrangements. This role suits an experienced brand marketing leader ready to shape a distinctive narrative for a leading marketplace of web data and AI tools.

Role Overview

As the Head of Brand, the individual will serve as the architect of how the world perceives Apify. This position involves defining a long-term brand vision, bridging the gap between roots in web scraping and future AI capabilities, and making the term "Actor" an industry standard. The professional will act as a strategic partner to senior leadership, working closely with marketing leadership to ensure brand awareness campaigns align seamlessly with performance acquisition efforts and content.

Key Responsibilities

Define and orchestrate the long-term brand vision to transform Apify into a distinctive global brand.
Build and lead the brand team, shifting from ad-hoc activities to a cohesive, high-impact strategy.
Conceptualize and drive new category creation through bold campaigns such as viral community challenges, out-of-home ads, major partnerships, and digital PR.
Partner with senior leadership to define thought leadership narratives and secure high-leverage speaking opportunities across podcasts, panels, and press.
Collaborate with the PeopleOps team to shape employer branding and position Apify as a top destination for engineering and GTM talent.
Establish measurement frameworks utilizing share of voice, sentiment analysis, direct traffic lift, and organic search volume.

Requirements

5+ years of experience in brand marketing within a technology company focusing on software developers and B2B SaaS or PaaS.
Direct experience with the US market and an understanding of its cultural nuances.
Proven track record of building, hiring, mentoring, and managing high-performing teams of event managers, social media professionals, and creatives.
Experience successfully repositioning a company or defining a new market space.
Strong storytelling capabilities to distill complex technical features into clear, exciting visions for engineers and C-level executives.
Strong creative and visual fluency to set visual identity standards and brief internal and external designers or video teams.
Excellent written and verbal communication skills in English, with experience collaborating alongside product managers, engineers, designers, and executives.

Skills and Tools

Brand marketing strategy and execution
Team leadership and management
Category creation and product positioning
Public relations and thought leadership management
Data-driven brand tracking (share of voice, sentiment analysis, organic search volume)
Technical storytelling (APIs, webhooks, AI agents, headless browsers)

Salary and Benefits

Full-time employment based in Prague or hybrid remote flexibility with flexible working hours
Stock options and profit sharing
Completely free lunches daily via restaurant dining or delivery, alongside an unlimited supply of coffee, beer, and snacks
Generous hardware budget and unlimited token usage for Claude AI
Education and training budget, conference tickets, and internal learning sessions
Unlimited holidays as long as work is completed
Perks including free Prague Zoo entry, Multisport card, pet-friendly offices, and epic team-building offsites

About the Company

Apify operates the largest marketplace of tools for AI, hosting thousands of actors that help individuals and agents gather real-time web data, track competitors, generate leads, and integrate apps. Built by a global creator community, the platform empowers people to put the web to work for use cases ranging from feeding data to AI chatbots to consumer protection initiatives across Europe.

How to Apply

Interested candidates should visit the official company careers page to submit an application and learn more about working with Apify.

Questions candidates ask

What is the primary objective of the Head of Brand at Apify?

The Head of Brand is responsible for defining and amplifying Apify's voice in the global market, creating a distinctive brand narrative that resonates with developers, enterprise leaders, and the broader AI ecosystem.

What experience is required for this role?

Candidates must have 5+ years of experience in brand marketing at a technology company focused on software developers and B2B SaaS or PaaS, with mandatory experience working with the US market.

Is this a remote position?

Apify offers a hybrid work model with full-time positions based in offices in Prague or Brno, alongside flexible working options.

What are the main expectations for the first six months?

In the first six months, the Head of Brand is expected to audit the brand footprint, establish a new strategic narrative, assume oversight of social and events, execute awareness campaigns, drive US media visibility for founders, and manage the brand budget.

What benefits does Apify offer employees?

Apify provides stock options, profit sharing, free daily lunches, a generous hardware budget, unlimited Claude AI usage, an education budget, unlimited time off subject to work completion, and pet-friendly offices with regular team offsites.

Ready to apply?

The application is on the official Apify careers page.

Apply on company site