Role Overview
The Growth Marketer position at Dovetail is a senior individual contributor role based at the company headquarters in Surry Hills, Sydney, operating on an in-person-first schedule of four days a week in the office. This opportunity is well-suited for a hands-on builder who wants to own paid acquisition and email lifecycle systems from end to end.
Key Responsibilities
Manage paid acquisition channel strategy, budgets, targets, forecasts, and testing roadmaps across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
Execute campaigns hands-on by configuring structures, bids, audiences, exclusions, copy, creative variants, and conversion paths directly inside platforms.
Drive email and lifecycle marketing by designing journeys that guide prospects from initial signal to qualified opportunity through nurturing and behavioral triggers.
Partner with Creative and Product Marketing to build fast learning loops across messaging, formats, audiences, and offers.
Collaborate with the Web team to launch landing pages, forms, and conversion experiments aligned with campaign intent.
Establish a high-velocity testing practice by setting clear hypotheses and decision rules before launch.
Connect advertising and marketing spend to pipeline by partnering with Revenue Operations and Data to build tracking, attribution, and dashboards.
Design and operate AI-powered workflows, prompts, agents, and tooling to streamline campaign production, lifecycle orchestration, and analysis.
Requirements
Direct operating experience in growth or performance marketing, ideally within B2B SaaS, with expertise across Google Ads and LinkedIn Ads.
Demonstrated background in building segmented B2B journeys spanning nurture, campaign follow-up, re-engagement, and behavioral triggers.
Track record of managing significant budgets while positively influencing qualified pipeline, customer acquisition cost, or revenue.
Hands-on familiarity with modern artificial intelligence tools such as Claude or ChatGPT for workflow optimization.
Comprehensive understanding of the paid and lifecycle tech stack, including campaign taxonomy, conversion events, pixels, conversion APIs, and audience sync.
Strong analytical judgment to interrogate funnel data, separate signal from noise, and translate performance readouts into actionable decisions.
Solid creative taste to evaluate messages, hooks, visuals, offers, and landing page experiences.
Strong bias to action and a preference for launching disciplined tests and learning from real-world behavior.
Nice to Have
Exposure to Meta, YouTube, Reddit, programmatic advertising, or emerging AI search surfaces.
Familiarity with Google Analytics, Segment, HubSpot, Salesforce, SQL, or product analytics platforms.
Skills and Tools
Paid acquisition platforms including Google Ads and LinkedIn Ads
Email automation and lifecycle systems
AI tools such as Claude and ChatGPT
Conversion tracking, pixels, and attribution tools
Analytics platforms including Google Analytics, Segment, HubSpot, Salesforce, and SQL
Salary and Benefits
Equity options provided alongside a competitive base salary.
Flexible learning and wellness benefits with a choice of a generous professional development allowance or wellness funds.
Four weeks of accrued leave, floating public holidays, and gifted bonus days throughout the year.
Ability to work from anywhere in the world for up to four weeks per year.
Generous parental leave policies offering 20 weeks for primary caregivers and 12 weeks for secondary caregivers, with return-to-work support.
Extended leave benefit providing an additional four weeks off upon reaching four years of service.
About the Company
Founded in 2017, Dovetail is the customer intelligence platform for organizations, supporting a team of over 100 employees across offices in Sydney and San Francisco. The company unifies fragmented customer feedback from sales calls, support tickets, and research into a single artificial intelligence-powered intelligence layer. Dovetail serves thousands of teams ranging from Fortune 500 enterprises to innovative startups.
How to Apply
Candidates interested in this position should visit the official Dovetail careers page to submit an application.
