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Demand Generation Lead

DovetailUS RemoteMarketing
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
9 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Demand Generation Lead at Dovetail is a senior individual contributor role responsible for building and scaling enterprise demand programs across the United States. This remote position suits an experienced B2B SaaS marketer who thrives on hands-on campaign execution and leveraging modern AI workflows. Candidates must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

Key Responsibilities

Own the enterprise demand plan by setting priority audiences, account segments, campaign calendars, and budgets tied to clear pipeline outcomes.
Build integrated campaigns that translate product launches, research, and customer stories into multi-channel programs spanning paid media, web, email, events, and sales outreach.
Run account-based marketing programs by partnering with sales teams to select accounts, map buying groups, and orchestrate tailored content and executive engagement.
Create expansion demand within existing enterprise customers by utilizing product adoption data, customer proof, and new use cases to reach senior buyers and new teams.
Participate actively in the sales motion through pipeline reviews and account planning to provide sellers with clear follow-up plans.
Build, measure, and scale an AI-powered demand engine by managing tools, workflows, and prompts to target accounts and accelerate campaign delivery.

Skills and Tools

Hands-on experience with modern AI tools like Claude or ChatGPT, treating artificial intelligence as an operational system rather than a single shortcut.
Expertise in B2B SaaS demand generation, account-based marketing, and growth frameworks.
Ability to audit funnels, build target audiences, write campaign briefs, launch programs, and analyze results directly.
Strong understanding of commercial funnel economics, focusing metrics on sales acceptance, pipeline generation, and closed revenue.
Experience acting as a systems and tooling builder, collaborating with engineering and revenue operations on internal tools, integrations, and automation.

Salary and Benefits

Equity for everyone, featuring a competitive base salary paired with options.
Flexible remote working setup across the United States.
Learning and development flexibility, offering a choice between a generous $3,000 L&D allowance or up to $1,000 for wellness.
Four weeks of accrued leave, floating public holidays, and gifted bonus days throughout the year.
Ability to work from anywhere in the world for up to four weeks annually.
Generous parental leave offering 20 weeks for primary caregivers and 12 weeks for secondary caregivers, alongside return-to-work support.
Comprehensive health, dental, vision, and 401(k) benefits provided through Sequoia.
A loyalty program granting an additional four weeks off after four years of service.

About the Company

Dovetail operates as the Customer Intelligence Platform for organizations, unifying fragmented feedback from sales calls, support tickets, and research into a single AI-powered intelligence layer. Founded in 2017, the company employs a team of over 100 people across offices in Sydney and San Francisco, alongside remote team members, serving thousands of teams from Fortune 500 companies to innovative startups.

How to Apply

Interested candidates should visit the official Dovetail careers page to submit an application for this remote position.

Questions candidates ask

Where is the Demand Generation Lead position located?

This is a US Remote role, but applicants must reside in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

What level of experience is required for this role?

This is a senior individual contributor role focused on building demand programs, requiring experience in B2B SaaS demand generation, account-based marketing, and complex sales cycles.

What role does AI play in this position?

Candidates are expected to have hands-on experience using modern AI tools like Claude or ChatGPT to build workflows, prompts, and systems that improve campaign quality and speed.

What benefits are provided for US employees?

US employees receive comprehensive health, dental, vision, and 401(k) benefits through Sequoia, equity options, flexible L&D or wellness allowances, four weeks of accrued leave, and parental leave.

What does Dovetail do as a company?

Dovetail is a Customer Intelligence Platform founded in 2017 that unifies fragmented customer feedback from sales, support, and research into an AI-powered intelligence layer.

Ready to apply?

The application is on the official Dovetail careers page.

Apply on company site