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Demand Generation Lead

DovetailSydneyMarketing
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
9 Sept 2026
Status
Open · checked 7d ago

About this role

The Demand Generation Lead position at Dovetail in Sydney is a senior individual contributor role suited for a hands-on marketing builder who wants to scale enterprise pipeline. This opportunity involves partnering cross-functional teams to turn product stories and account signals into targeted demand programs.

Role Overview

As the Demand Generation Lead, the professional will own targeted demand programs for both new and existing enterprise customers at Dovetail. This role requires setting direction, operating programs directly, and building a repeatable demand engine. Working from the Surry Hills headquarters in an in-person-first arrangement four days a week, the candidate will collaborate closely with marketing, product, sales, customer success, and revenue operations to progress complex deals and create valuable pipeline opportunities.

Key Responsibilities

Own the enterprise demand plan by establishing priority audiences, account segments, offers, campaign calendars, targets, and budgets aligned with pipeline outcomes.
Build integrated campaigns spanning paid media, web, email, events, and sales outreach using product launches, research, and executive content.
Execute account-based marketing programs by partnering with sales to map buying groups, select accounts, and identify intent signals.
Create expansion demand within existing enterprise customers by utilizing product adoption data, customer proof, and new use cases to reach senior buyers and executive sponsors.
Participate actively in the sales motion through pipeline reviews, account planning, and seller alignment to improve future messaging and targeting.
Build, measure, and scale an AI-powered demand engine by managing tools, prompts, workflows, and automation to optimize campaign speed and quality.

Requirements

High creative and commercial taste with the ability to capture senior buyer attention and refine messaging.
Hands-on AI fluency using modern tools like Claude or ChatGPT as an operational system for improved workflows and prompts.
Experience acting as a systems and tooling builder, comfortable owning demand generation stacks and collaborating with engineering and revenue operations.
Demonstrated background in B2B SaaS demand generation, account-based marketing, or growth, with a history of generating enterprise pipeline through complex sales cycles.
Strong account-based marketing fundamentals covering account selection, buying-group research, intent signals, and personalization.
Commercial fluency focused on funnel economics, pipeline growth, opportunity progression, and revenue rather than mere lead volume.
A strong bias to action with the ability to launch programs quickly, learn from actual account behavior, and iterate rapidly.

Skills and Tools

Modern AI tools such as Claude and ChatGPT
Demand generation technology stacks and automation workflows
Account-based marketing strategies and intent signal tracking
Cross-functional collaboration across sales, marketing, engineering, and revenue operations
Funnel economics and revenue tracking tools

About the Company

Dovetail operates as the Customer Intelligence Platform designed to unify fragmented feedback from various touchpoints into a single AI-powered intelligence layer. Founded in 2017, the organization employs over 100 team members across offices in Sydney and San Francisco, supporting thousands of teams ranging from innovative startups to Fortune 500 enterprises.

How to Apply

Interested candidates should visit the official Dovetail careers page to submit their application for the Demand Generation Lead position.

Questions candidates ask

Where is the Demand Generation Lead position located?

The role is based out of Dovetail's Surry Hills headquarters in Sydney, operating on an in-person-first schedule of four days a week in the office.

Is this a management role or an individual contributor role?

This is a senior individual contributor role designed for a builder who sets direction, executes programs directly, and creates repeatable demand engines.

What level of AI experience is required?

Candidates must have hands-on AI fluency with modern tools like Claude or ChatGPT, treating AI as a system to operate rather than a basic button to press.

Which teams will the Demand Generation Lead collaborate with?

The role partners closely with marketing, product, sales, customer success, revenue operations, engineering, growth, web, content, creative, and data teams.

What is the primary metric of success for this role?

Success is measured through commercial fluency and funnel economics, specifically sales acceptance, opportunity progression, pipeline growth, and closed revenue.

Ready to apply?

The application is on the official Dovetail careers page.

Apply on company site