Vice President, Event Marketing – AI Accelerators
About this role
C3 AI needs a strategic marketing executive to scale the C3 AI Accelerator Series globally and turn hands-on masterclasses into measurable enterprise pipeline. The incoming leader will serve as the sole accountable owner for the program, directing strategy, brand positioning, and operational execution across multiple international cities. Success hinges on building a robust direct-marketing engine, maintaining rigorous event standards, and partnering closely with sales leadership to convert attendees into active account conversations.
The chosen executive will design and execute monthly one-day agentic AI workshops where customers and prospects build functional applications using C3 Code. Daily responsibilities include managing the global event calendar, owning the registration funnel, and driving attendance through personalized outbound and account-based campaigns. The position suits a disciplined marketing leader with a data-driven approach, extensive experience managing multi-city programs, and the capacity to build and lead a high-performing team in Redwood City.
What you will do
- Own the complete Accelerator program charter, target audiences, global calendar, messaging, and creative direction.
- Develop and maintain the program playbook, operating model, governance, and RACI framework for consistent global scaling.
- Operate the direct-marketing engine using personalized outbound, email campaigns, account-based strategies, and partner channels.
- Manage the registration funnel and data to optimize qualified attendance, show rates, and cost per attendee.
- Collaborate with sales leadership to align target accounts, activate sellers, and enforce structured post-event follow-up standards.
- Establish KPIs, maintain the program scorecard, run debriefs, and report pipeline attribution metrics to executive leadership.
- Build and lead the internal team while managing budgets, agencies, venues, and external vendors.
What you need
- Hold a bachelor's degree in a relevant discipline alongside ten or more years of professional experience.
- Demonstrate extensive marketing expertise with verifiable success in direct marketing, invitation conversion, and pipeline generation.
- Show a proven track record of executing multi-city event programs consistently at a high operational standard.
- Bring experience leading teams, overseeing budgets, and directing external agencies and vendor partnerships.
- Apply a data-driven approach to measurement, analytics, and pipeline attribution.
- Possess strong executive presence combined with effective written and verbal communication skills.
- Maintain the willingness to travel extensively both domestically and internationally.
Nice to have
- Advanced degree such as an MBA or master's
- Experience in B2B enterprise software, AI, or developer-audience events
- Background integrating programs into large Tier 1 industry conferences
- Experience executing account-based marketing alongside enterprise sales teams
Benefits
- Competitive compensation package
- Generous equity plan
- Excellent benefits
Skills and tech stack
Questions candidates ask
What is the work location and travel policy for this role?
The role is based in Redwood City, California, and requires working in the office five days a week. It also requires a willingness to travel extensively, both domestically and internationally.
What is the compensation range for the position?
The California base pay range is $270,000 to $355,000 USD. The total compensation package also includes a competitive base, generous equity plan, and excellent benefits.
What specific program will this person own?
The leader will own the C3 AI Accelerator Series end to end. This program consists of monthly one-day masterclasses in agentic AI hosted in major cities worldwide and integrated into Tier 1 industry events.
Is visa sponsorship available?
No, candidates must be authorized to work in the United States without current or future sponsorship.