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SEO & AEO

CognitionSan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
23 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

Cognition is hiring an SEO & AEO leader in San Francisco to build our organic demand engine completely from the ground up. This role suits an ambitious and hands-on professional ready to shape how enterprise technology leaders and engineers discover our cutting-edge AI software tools.

Key Responsibilities

Build and execute comprehensive SEO and AEO strategies across the entire product suite and web presence.
Create search-optimized landing pages, solution pages, use-case pages, comparison pages, and educational resources tailored to the enterprise buying journey.
Own technical SEO roadmaps covering site architecture, crawlability, indexing, structured data, and page performance.
Drive off-page SEO and authority-building initiatives through backlinks, digital PR, industry publications, and community engagement.
Establish an emerging AEO and AI-search strategy across platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews to maximize brand visibility.
Measure organic performance success against qualified traffic, user engagement, and enterprise pipeline rather than simple rankings.
Establish scalable processes, workflows, templates, and AI-accelerated systems to continuously boost content production and optimization.

Requirements

Proven experience as a strong SEO operator who has built or scaled organic growth at a B2B technology company.
Equal comfort with high-level strategy and direct, hands-on execution.
Deep practical expertise with technical SEO and modern web architecture.
Strong content strategy capabilities with a clear understanding of matching search intent to appropriate content formats and conversion paths.
Extensive background managing both on-page and off-page SEO, including digital authority building.
Commercial mindset focused directly on driving qualified pipeline and revenue.
Active experimentation and excitement regarding AI-driven search evolution and information retrieval.
Strong systems thinking abilities to scale organic demand generation from scratch with autonomy.
Collaborative working style alongside Product Marketing, Demand Gen, Web, Engineering, Communications, and RevOps.
AI-native approach utilizing tools to accelerate research, analysis, and content creation.

Nice to Have

Background in enterprise B2B software, developer tools, AI, infrastructure, or cybersecurity.
Experience launching SEO programs for complex technical items or high-intent commercial searches.
Direct familiarity with AEO, LLM optimization, or AI search visibility.
History with off-page SEO, digital PR, link acquisition, or programmatic and data-driven SEO.
Ability to connect organic acquisition to account-level engagement and pipeline.
Skill in creating interactive tools, demos, templates, or non-traditional content formats.
Technical fluency working with APIs, data, and modern web infrastructure.

Skills and Tools

LLM
Technical SEO
On-Page and Off-Page SEO
AEO and AI Search Optimization
Information Architecture
Content Strategy
Programmatic SEO

About the Company

Cognition is an applied AI lab focused on building end-to-end software agents, best known as the creators of Devin, the first AI software engineer. The talent-dense team consists of world-class competitive programmers, former founders, and leaders from cutting-edge organizations across the technology sector.

How to Apply

Interested candidates should apply directly on the official company careers page to join the team.

Skills and tech stack

LLM

Questions candidates ask

Where is this job located?

This position is located in San Francisco, US.

What is the primary focus of the SEO & AEO role?

The role focuses on building Cognition's organic demand engine and AI search visibility from the ground up, turning product expertise into a search-optimized content engine that captures high-intent demand and converts it into pipeline.

Is this a traditional content marketing role?

No, this is not a traditional SEO or content marketing role. Product Marketing owns core positioning and messaging, while this role focuses on translating that expertise into a high-intent search and AEO strategy.

What search engines and AI tools are targeted for AEO?

The AEO strategy targets platforms including ChatGPT, Google AI Overviews, Perplexity, and Claude.

What company builds Devin?

Devin is built by Cognition, an applied AI lab creating end-to-end software agents.

Ready to apply?

The application is on the official Cognition careers page.

Apply on company site