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Paid & Digital

CognitionSan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
23 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

Cognition is seeking a Paid & Digital leader based in San Francisco to build and scale the company's paid demand engine. This full-time role is ideal for an experienced growth marketing professional with a background in high-growth B2B technology companies who wants to own both strategy and execution.

Key Responsibilities

Build Cognition's paid acquisition and distribution strategy to generate qualified enterprise pipeline.
Manage strategy and execution across paid search, LinkedIn, YouTube, Reddit, Meta, X, and other relevant platforms.
Expand paid distribution beyond traditional advertising by identifying and testing new channels where technical and enterprise audiences spend attention.
Run a continuous pipeline of experiments across channels, audiences, messages, creatives, offers, formats, and landing experiences.
Develop a systematic approach to paid creative experimentation in partnership with Product Marketing and Design.
Partner with Web and CRO teams to determine optimal offers across different stages of the enterprise buying journey.
Measure success based on qualified enterprise pipeline and downstream business impact rather than vanity metrics.
Use AI aggressively across research, audience development, campaign creation, creative iteration, analysis, and optimization.

Requirements

Minimum of 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand generation within a high-growth B2B technology company.
Experience managing and scaling significant paid media budgets.
Deep hands-on expertise across major advertising platforms, particularly paid search and LinkedIn.
Strong understanding of enterprise B2B buying journeys and account-based marketing.
Experience testing channels beyond traditional paid media.
Strong creative instincts and experience building systematic creative testing programs.
Exceptional analytical ability and comfort connecting media performance to pipeline and revenue.
Comfortable owning both strategy and execution while remaining highly hands-on.
Experience working closely with Product Marketing, Design, Web/Growth, RevOps, and Sales.
Strong commercial judgment and enthusiasm for AI technology.

Skills and Tools

Paid Acquisition
Growth Marketing
Digital Marketing
Demand Generation
Paid Search
LinkedIn Advertising
Account-Based Marketing (ABM)
Campaign Experimentation
Enterprise Pipeline Optimization

About the Company

Cognition is an applied AI lab building end-to-end software agents and is the creator of Devin, the first AI software engineer. The talent-dense team includes world-class competitive programmers, former founders, and leaders from cutting-edge AI organizations such as Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Cognition is an equal opportunity employer committed to diversity and providing reasonable accommodations for candidates with disabilities.

How to Apply

Candidates who are excited to solve complex problems and build AI that reasons on real-world tasks should apply directly on the official company careers page.

Questions candidates ask

What is the primary objective of the Paid & Digital role?

The primary objective is to build and scale Cognition's paid demand engine, owning strategy and execution to reach technical leaders and enterprise buyers and turn that attention into qualified enterprise pipeline.

What qualifications are required for this position?

Applicants must have 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand generation in a high-growth B2B technology company, along with hands-on expertise across major advertising platforms like paid search and LinkedIn.

Where is this job located?

This full-time position is located in San Francisco.

What channels will the paid and digital leader manage?

The leader will manage established channels such as paid search, LinkedIn, YouTube, Reddit, Meta, and X, while continuously identifying new opportunities across technical publications, newsletters, communities, creators, and sponsorships.

How does Cognition view AI in this role?

The company expects the candidate to work AI-natively, using AI aggressively across research, audience development, campaign creation, creative iteration, analysis, and optimization.

Ready to apply?

The application is on the official Cognition careers page.

Apply on company site