About this role
Visitors navigating openai.com often struggle to connect complex artificial intelligence capabilities with practical enterprise adoption and individual developer use cases. To solve this challenge, the Business Marketing team seeks a Senior Web Experience Strategist to shape the customer journey across the platform and help diverse audiences discover relevant information.
Operating as a senior individual contributor, the person in this role will map out how people arrive, explore products, and transition smoothly toward self-service adoption or sales conversations. Collaboration with Web, Design, Content, and Product Marketing teams is central to translating ambiguous visitor needs into structured navigation, comprehensive journey maps, and shipped deliverables.
Ideal candidates bring a strong background in digital experience strategy and product judgment, knowing how to balance independent customer exploration with human support paths. Success requires turning visitor research and experimentation data into continuous improvements for navigation, storytelling, and information architecture across a complex technology website.
What you will do
- Define comprehensive audience journeys that guide visitors from initial discovery and learning through evaluation, adoption, and deployment.
- Shape the overall website experience by connecting navigation, information architecture, products, use cases, stories, and resources.
- Partner with Content and Creative teams to guide storytelling and identify the specific information visitors require at each stage of engagement.
- Create a seamless transition between self-service exploration and human support so users can easily reach the appropriate OpenAI team when needed.
- Produce journey maps, experience briefs, and rough wireframes while collaborating with the Web team on long-term roadmaps through delivery.
- Utilize research, visitor behavior insights, and experimentation to identify experience gaps and measure the effectiveness of the digital path.
What you need
- Bring over ten years of professional experience leading web strategy, digital experience, UX, or product strategy in-house, at an agency, or through a consultancy.
- Demonstrate a proven ability to shape and improve complex websites for B2B technology companies serving multiple products and audiences, supported by a portfolio of past decisions.
- Possess strong product judgment capable of connecting technical capabilities to audience needs, practical use cases, and clear adoption paths.
- Show direct experience with customer journeys, information architecture, navigation, and content strategy across complete digital experiences.
- Understand when self-service mechanisms help customers move forward and when a go-to-market conversation adds practical value.
- Excel at turning ambiguous requirements into clear directional guidance while collaborating across multiple disciplines using research and experimentation.
Benefits
- Offers Equity
Questions candidates ask
Where is this role located and what is the remote policy?
This role is based in San Francisco and operates in office three days a week.
What is the compensation for this position?
The salary range is $287K to $318K alongside offered equity.
What team will this person work within?
This position sits on the Business Marketing team, working across product marketing, content, creative, and web.
What type of role is this within the organization?
This is a senior individual contributor role focused on audience needs, product understanding, and experience strategy.