About this role
Managing paid media programs involves building campaigns across social, search, and display channels while utilizing artificial intelligence tools to personalize efforts and scale efficiently. The person stepping into this position will spearhead account-based marketing strategies targeted at enterprise accounts, actively partnering with sales teams to support long sales cycles. Collaborating closely with the broader marketing team ensures that all paid media initiatives remain aligned with brand, content, and lifecycle strategies.
Writer values data-driven strategists who possess a strong grasp of full-funnel performance marketing and ad operations. Ideal candidates bring a hands-on approach to setting up targeting, managing budgets, and analyzing campaign performance to measure revenue impact. Reporting directly to the director of lifecycle marketing, the incoming professional will help expand enterprise generative AI adoption.
What you will do
- Build and manage comprehensive paid marketing programs across social, search, and display channels.
- Use artificial intelligence tools to personalize campaigns and scale marketing efforts efficiently.
- Develop and execute targeted account-based marketing strategies focused on enterprise accounts.
- Partner directly with sales to support long enterprise sales cycles.
- Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives.
- Set up and optimize targeting, bidding, and budget allocation for optimal performance.
- Analyze campaign performance and report thoroughly on return on investment, pipeline generation, and revenue impact.
- Manage external agency and vendor relationships effectively.
What you need
- Candidates must have at least 5 years of paid marketing experience, including account-based marketing and enterprise-focused campaigns.
- Must have practical experience using artificial intelligence to personalize or scale marketing programs.
- Requires a strong understanding of enterprise sales cycles and how paid media supports them.
- Must have experience working cross-functionally with marketing, sales, and product teams.
- Requires proficiency with major advertising platforms such as Google Ads, LinkedIn, and Meta.
- Must possess strong analytical skills to turn campaign data into actionable budget and targeting decisions.
- Must communicate clearly across teams and keep stakeholders aligned on goals and results.
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for employees and families
- Paid parental leave for all parents totaling 16 weeks
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Competitive compensation, company stock options and 401k
Skills and tech stack
Questions candidates ask
Where is the team located?
Writer has office hubs located in San Francisco, New York City, Seattle, Austin, Chicago, and London. This specific role is based in San Francisco, California.
What is the compensation for this role?
The salary range for this position is $157K to $185K alongside offered equity. Additional financial perks include competitive compensation, company stock options, and a 401k.
Who does this position report to?
This position reports directly to the director of lifecycle marketing. The role works cross-functional with the broader marketing team, sales, and product teams.