Senior Manager — Integrated Consumer Marketing
About this role
Marketers who grasp that consumers fall in love with what technology enables rather than the technology itself will thrive in this environment. Glance operates as an intelligent shopping agent, backed by Mithril Capital, Google, and Jio Platforms, delivering hyper-personalized consumer experiences across mobile and TV.
In this capacity, the person selected will lead integrated marketing programs to build awareness, cultural relevance, and adoption of agentic shopping across the U.S. Collaboration with creative, social, PR, partner marketing, consumer insights, growth, and product marketing teams is central to transforming generative AI into intuitive consumer experiences.
What you will do
- Own the U.S. consumer marketing calendar by aligning product launches, cultural moments, creator programs, partnerships, and campaigns into a single roadmap.
- Partner with social, content, and PR teams to expand creator programs, consumer communities, and earned-first narratives.
- Collaborate with the Global Consumer Marketing team to localize and execute integrated consumer campaigns across paid, earned, owned, creator, experiential, social, and partner channels.
- Develop co-marketing programs with OEMs, carriers, retailers, fashion brands, creators, and strategic partners.
- Work alongside consumer insights and strategy operations to understand consumer behavior, measure brand health, and evaluate marketing effectiveness.
- Manage day-to-day relationships with creative, PR, social, experiential, influencer, and production agencies while overseeing annual plans and budgets.
What you need
- Bring 7 to 10 years of experience in consumer brand marketing, integrated marketing, or consumer marketing within high-growth consumer technology, retail, lifestyle, entertainment, or media companies.
- Demonstrate a proven background in leading integrated consumer marketing campaigns across paid, owned, earned, creator, experiential, partnership, retail, and social channels.
- Possess a strong understanding of U.S. consumer behavior, culture, creators, and emerging trends alongside a deep curiosity for emerging technologies.
- Show a proven ability to translate breakthrough innovation into intuitive and compelling consumer experiences.
- Exhibit experience building creator programs, strategic partnerships, experiential activations, and earned-first marketing initiatives.
- Maintain a demonstrated ability to influence cross-functional teams and stakeholders without direct authority, coupled with exceptional execution and operational excellence.
Skills and tech stack
Questions candidates ask
What is the salary range for this role?
The salary for this position ranges from $174,500 to $210,000 USD. It is a full-time opportunity located in New York, NY.
What kind of company operates Glance?
Glance is operated by Glance InMobi Pte. Ltd., which is a non-consolidated subsidiary of global technology leader InMobi. The company is also backed by Mithril Capital, Google, and Jio Platforms.
What will success look like in this position?
Success is measured by your ability to shape consumer behavior, build cultural relevance, and make Glance a brand that consumers talk about and media covers. It involves translating breakthrough AI into intuitive consumer experiences and compelling stories.