Latest AI JobsBrowse Jobs
G

Senior Manager, Brand & Consumer Marketing - Tokyo, Japan

GlancejapanGlance All - Marketing
Apply on company site
Salary
Not listed
Job type
Full-time
Posted
29 Jun 2026
Status
Open · checked 7d ago

About this role

Glance is hiring a Senior Manager, Brand & Consumer Marketing to direct brand growth in Tokyo, Japan. This role suits an experienced marketer with deep local market knowledge who wants to shape the future of AI-driven shopping.

Role Overview

In this position, the professional leads local brand and consumer marketing efforts to introduce, explain, and expand the presence of Glance across Japan. The individual collaborates with local, regional, and global teams to run brand campaigns, creator alliances, and growth initiatives that build consumer trust and engagement.

Key Responsibilities

Adapt and refine global brand positioning for Japanese consumers across fashion, technology, beauty, lifestyle, and entertainment sectors to ensure cultural authenticity.
Plan and execute integrated marketing initiatives across PR, digital, social, experiential, and influencer channels to boost engagement and consideration.
Form relationships with creators, influencers, talent agencies, media outlets, and cultural tastemakers to build long-term collaboration programs.
Craft engaging narratives across paid, owned, earned, and social channels while maintaining a consistent brand voice for Japanese audiences.
Monitor Japanese internet culture, social platforms, and consumer trends to spot opportunities for brand participation in cultural moments.
Partner with performance marketing, growth, and product marketing groups to support user acquisition, retention, and engagement.
Establish and monitor performance indicators covering awareness, sentiment, consideration, brand health, acquisition, and retention using consumer insights.
Work alongside creative, public relations, business development, social, and global marketing colleagues to execute campaigns and scale the local function.

Requirements

Minimum of 7 years of professional background in consumer, integrated, or brand marketing.
Demonstrated history of developing consumer products, brands, or businesses within Japan.
Comprehensive knowledge of the Japanese creator ecosystem, social platforms, media landscape, and consumer culture.
Background in creating and delivering integrated marketing campaigns across paid, owned, and earned channels.
Familiarity with influencer marketing, community building, and creator partnerships.
Practical knowledge of performance marketing principles, including app growth, paid social, search, creator amplification, and attribution frameworks.
Ability to balance long-term brand equity with measurable business goals.
Strong analytical capabilities utilizing consumer data to shape marketing strategies.
Exceptional stakeholder management and cross-functional teamwork abilities.
Comfort operating in a fast-paced and high-growth environment.
Entrepreneurial mindset paired with a hands-on working approach.
Native-level fluency in Japanese and business-level proficiency in English.

Skills and Tools

Brand Positioning
Consumer Storytelling
Influencer and Creator Partnerships
Integrated Marketing Campaigns
Performance Marketing Frameworks
Social Media and Cultural Trend Analysis
Stakeholder Management
Data Analytics and Insights

About the Company

Glance operates as an intelligent shopping agent powered by generative AI and proprietary agentic intelligence to deliver personalized consumer experiences on mobile and TV. The organization is a non-consolidated subsidiary of InMobi Pte. Ltd. and receives backing from Google, Mithril Capital, and Jio Platforms.

How to Apply

Interested candidates should visit the official company careers page to submit an application.

Questions candidates ask

Where is this job located?

This position is located in Tokyo, Japan.

How many years of experience are required?

Candidates must have 7+ years of experience in brand, consumer, or integrated marketing.

What language proficiencies are required?

Native-level Japanese and business-level English are required for this role.

What kind of company is Glance?

Glance is an intelligent shopping agent and consumer platform powered by generative AI, operating as a subsidiary of InMobi Pte. Ltd.

What are the core duties of the Senior Manager?

The Senior Manager handles brand localization, creator partnerships, integrated campaigns, consumer storytelling, cultural relevance, and cross-functional growth initiatives.

Ready to apply?

The application is on the official Glance careers page.

Apply on company site