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Senior Channel Partnerships Manager, GTM

BetterUpUnited States (Hybrid)Alliances
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
23 Sept 2026
Status
Open · checked 7d ago

About this role

BetterUp is seeking a Senior Channel Partnerships Manager, Go-to-Market to build and scale its channel partnership function across the United States. This hybrid or remote opportunity suits an experienced partnership professional ready to shape strategic technology alliances from scratch.

Role Overview

BetterUp is expanding its channel partnership motion starting with strategic technology partners such as Workday, SAP, Microsoft, and Google. This backfill position reports directly to the SVP of Channel Partnerships and focuses on designing partnership strategy, operational frameworks, and repeatable go-to-market motions where none currently exist. The role operates within a hybrid model across US hubs or remotely for candidates outside hub locations.

Key Responsibilities

Own strategic partnerships across HCM platforms, technology providers, consulting firms, and global systems integrators from origination to launch.
Build the partner program from the ground up, establishing partner selection criteria, engagement processes, and operating structures.
Cultivate executive relationships with partner leadership focused on long-term business value.
Define joint business plans featuring measurable goals for pipeline generation, revenue, and market expansion.
Lead go-to-market planning for new product launches within the partner ecosystem and establish co-sell motions.
Collaborate with Sales to integrate partners into account planning and strategic pursuits.
Coordinate with Marketing and Product Marketing to create joint messaging, case studies, and campaign assets.
Develop partner enablement programs so partner sales teams can accurately represent BetterUp.
Manage recurring partner operating cadences, including executive business reviews and quarterly planning.
Surface ecosystem trends and partner feedback to leadership regularly.
Partner cross-functionally with Product, Customer Success, Legal, and Finance to resolve issues and guide decisions.
Define and track metrics for partner health, including sourced pipeline and influenced revenue.

Requirements

6+ years of experience managing technology partnerships or channel go-to-market motions.
Demonstrated experience building and managing relationships with senior and C-level executives at partner companies.
Background in launching partner go-to-market programs, including co-sell motions and joint account planning.
Experience working cross-functionally across sales, marketing, product, and operations.
Ability to drive functional strategy for AI adoption, identifying transformational opportunities for competitive advantage.
Skill in transforming core business processes through strategic AI integration across marketing, sales, and operations.

Nice to Have

Experience partnering with major technology platforms like Google, Microsoft, Workday, or SAP.
Experience in the HR technology or workforce transformation space.
Experience building partner enablement programs from the ground up.

Skills and Tools

Channel partnership management
Go-to-market strategy and execution
Executive relationship building
Joint business planning and co-sell motions
Cross-functional collaboration
Strategic AI integration and adoption

Salary and Benefits

Access to BetterUp coaching for the employee and a friend or family member
Competitive compensation plan with advancement opportunities
Medical, dental, and vision insurance
Flexible paid time off
Federal and statutory holidays observed
4 BetterUp Inner Workdays and 5 Volunteer Days
Learning and development stipend
Company-wide summer and winter breaks
Year-round charitable contribution of choice on behalf of the company
401(k) self-contribution option

About the Company

BetterUp provides human transformation solutions centered on personal growth, coaching, and workforce development. The company embraces an AI-forward culture where team members blend human expertise with technological capabilities to drive innovation. BetterUp offers a flexible hybrid work policy with US hubs in Austin, New York City, San Francisco, and Arlington, alongside fully remote work options for candidates outside those areas.

How to Apply

Interested candidates should review the job details and apply directly on the official BetterUp careers page.

Questions candidates ask

What experience is required for this role?

Candidates must have 6+ years of experience managing technology partnerships or channel go-to-market motions, along with experience building C-level relationships and launching co-sell programs.

Is this role remote or hybrid?

This position offers flexibility. Candidates near a US hub (Austin, New York City, San Francisco, or Arlington) work in a hybrid setup requiring at least 2 days per week in the office. Candidates not located near a hub work fully remotely.

What is the travel requirement for this position?

Hybrid employees are required to travel up to 25% of the time for client engagements. Remote employees are required to travel up to 50% of the time for client engagements and internal BetterUp purposes.

Who does this position report to?

This role reports directly to the SVP of Channel Partnerships.

What benefits are provided by the company?

Benefits include BetterUp coaching for employees and a family member or friend, medical, dental, and vision insurance, flexible PTO, 401(k) contributions, learning stipends, volunteer days, and company-wide seasonal breaks.

Ready to apply?

The application is on the official BetterUp careers page.

Apply on company site