About this role
The Principal Product Manager, Forward Deployment at BetterUp is a high-impact role shaping enterprise accounts and technical strategy across hybrid office hubs. This position suits an experienced product leader ready to tackle complex, unchartered customer challenges alongside a dedicated engineering squad.
Role Overview
The Forward Deployment function owns the accounts that lack clear baselines, dealing with complex commercial, political, or technical obstacles. This position involves stepping into seven- or eight-figure accounts with uncertain outcomes, defining technical success, writing charters, and deciding whether deployment should proceed. The person in this role works directly within customer environments alongside a small squad of forward-deployed engineers, maintaining high-level relationships with enterprise executives.
Key Responsibilities
Requirements
Nice to Have
Skills and Tools
Salary and Benefits
About the Company
BetterUp focuses on human transformation, offering a supportive workplace culture that emphasizes continuous learning, AI-augmented work, and a hybrid collaboration model. Employees work from regional office hubs including Austin, London, Amsterdam, New York City, San Francisco, and the Washington, DC metro area at least two days per week.
How to Apply
Interested candidates should visit the official BetterUp careers page to submit an application for this role.
Skills and tech stack
Questions candidates ask
What is the primary focus of the Principal Product Manager, Forward Deployment?
The role focuses on taking on the most difficult, unchartered enterprise accounts, defining technical success, writing clear charters, and resolving critical blockers to secure major deals.
Does this role require managing people directly?
No, this role does not involve direct people management, though you will lead a small squad of two to three forward-deployed engineers by setting operational standards.
What are the location requirements for this position?
BetterUp operates on a hybrid model requiring employees to work from an office hub at least two days per week or eight days per month. US hubs include Austin, New York City, San Francisco, and the Washington, DC metro area, while European hubs include London and Amsterdam.
What experience level is required?
Candidates must have nine or more years of experience in product management, solutions architecture, or a forward-deployed role, specifically working on enterprise accounts with seven- or eight-figure values.
Does the position carry a sales quota?
No, the role carries no sales quota, though your work sits on the critical path of major commercial decisions.