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Principal Product Designer, Core

BetterUpAustin, TXDesign
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Salary
$230K - $320K USD
Job type
Full-time
Work mode
Remote
Posted
20 Apr 2026
Status
Open · checked 7d ago

About this role

The Principal Product Designer, Core role at BetterUp in Austin, TX, is a remote senior individual contributor position suited for seasoned design professionals with a strong background in scaling core product experiences. This opportunity focuses on shaping the future of human transformation through strategic design and systems thinking.

Role Overview

As a Principal Product Designer, you will function at the highest individual contributor level within the Design team, reporting directly to the VP of Product Design. You will own domain-level craft, establish design quality standards, and guide complex product journeys. The position requires close partnership with Product, Engineering, and Research teams to define strategic direction and influence cross-functional roadmaps from the earliest problem-framing stages.

Key Responsibilities

Architect comprehensive design visions for core product offerings, ensuring continuity across multi-surface user journeys.
Lead ambiguous design challenges ranging from initial concept to execution while navigating organizational complexity.
Build, maintain, and scale foundational design patterns and systems to foster coherence and speed across teams.
Mentor senior designers to cultivate their craft, taste, and confidence through rigorous feedback.
Partner with executive stakeholders to align design investments with overall company goals.
Collaborate on company-wide AI strategies to integrate human behavior and technology seamlessly.

Requirements

Minimum of 10 years of product design experience, including tenure at a consumer or B2B SaaS organization.
A comprehensive portfolio showcasing exceptional craft, early-to-execution design capabilities, and systems thinking.
Proven history of leading multi-year design initiatives that yield measurable product and user experience outcomes.
Demonstrated ability to influence product and engineering direction at senior leadership levels.
Strong comprehension of design systems and how foundational choices scale across a product.
Advanced communication and storytelling skills tailored to diverse audiences.

Nice to Have

Familiarity with AI-native product patterns and designing at the intersection of human behavior and technology.
Experience leveraging AI tools such as Figma plugins, generative design platforms, or AI-driven user research analysis.

Skills and Tools

Figma
Design systems and foundational pattern creation
Cross-functional leadership and stakeholder alignment
Complex problem framing and execution

Salary and Benefits

Base salary range for Austin, TX ranges from $230,000 to $285,000.
Access to personal BetterUp coaching for the employee and a friend or family member.
Comprehensive medical, dental, and vision insurance alongside a 401(k) self-contribution option.
Flexible paid time off, federal holidays observed, four BetterUp Inner Workdays, and five volunteer days.
Company-wide summer and winter breaks plus year-round charitable contributions.

About the Company

BetterUp is a human transformation company that offers coaching, development plans, and work environments designed to foster career-defining experiences. Operating as an AI-forward company, the organization values adaptation, continuous learning, and experimentation. BetterUp is an equal opportunity employer committed to building diverse teams and cultivating an authentic workplace of belonging.

How to Apply

Candidates interested in joining the team should visit the official BetterUp careers page to submit an application and review the applicant privacy notice.

Skills and tech stack

Figma

Questions candidates ask

What is the location of the Principal Product Designer, Core role?

The position is based in Austin, TX, with remote work options available.

How many years of experience are required for this job?

Candidates must have 10+ years of product design experience, including work at a B2B SaaS or consumer company.

What is the salary range for the Austin location?

The base salary range for Austin is $230,000 to $285,000, excluding benefits and equity.

What specific software skills are mentioned in the job data?

Figma is specifically highlighted as a key tool used by designers.

What benefits are provided by BetterUp?

Benefits include personal BetterUp coaching for employees and a family member, medical, dental, and vision insurance, flexible PTO, 401(k) options, volunteer days, and company-wide seasonal breaks.

Ready to apply?

The application is on the official BetterUp careers page.

Apply on company site