About this role
Small and medium-sized businesses lack structured pathways to discover and adopt emerging AI advertising solutions, creating a gap that this hire will resolve by building foundational partnership channels. OpenAI needs a strategic leader to define how agencies and scaled partners connect with a new advertising ecosystem from the ground up.
Working within the SMB Ads Marketing team, the incoming lead will establish global programs spanning audience segmentation, recruitment campaigns, education, certification, incentives, and co-marketing. This individual will partner closely with Product, Ads Engineering, Data Science, and Sales to turn early opportunities into scalable growth.
Candidates who succeed here combine strategic judgment with hands-on execution. The role requires someone capable of running pilot programs, measuring impact, and eventually hiring and leading a team to expand operations globally.
What you will do
- Set the global program strategy for SMB-focused agencies and scaled partners by defining priority audiences, growth goals, and investment choices.
- Build awareness and recruit qualified participants through targeted campaigns and outreach that demonstrate the value of advertising solutions.
- Segment agencies and partners by capabilities, needs, and growth potential to design effective program tiers, incentives, and benefits.
- Develop education, training, webinars, certification, badging, and content to help participants serve SMB advertisers effectively.
- Launch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMB audiences through partners.
- Pilot programs while measuring participation, activation, advertiser growth, and economics to scale effective approaches.
- Lead cross-functional delivery across marketing, sales, partnerships, product, and operations while building a global team.
What you need
- Demonstrated success building and scaling programs for SMB-focused agencies or other partners serving small businesses.
- Experience setting program strategy using audience segmentation, customer insight, and commercial analysis.
- Background in developing participant recruitment, education, enablement, or co-marketing programs.
- Ability to translate program goals into pilots, measurable outcomes, and repeatable approaches that scale.
- Experience leading cross-functional initiatives with marketing, sales, partnerships, product, and operations teams.
- Capacity to adapt programs across markets while balancing global consistency with local needs.
- Proven skill in combining hands-on program building with the ability to hire, develop, and lead a team.
Nice to have
- Experience building agency or partner programs for digital advertising platforms serving SMBs
- Track record launching programs that drive advertiser acquisition, activation, retention, or investment
- Experience designing partner tiers, certifications, incentives, and benefits
- Success developing scalable co-marketing campaigns, education programs, and partner toolkits
- Experience expanding partner programs globally and adapting them to local markets
Benefits
- Offers Equity
Questions candidates ask
What is the workplace and location policy for this role?
The position is based in San Francisco or New York. It requires a hybrid schedule with an in-office requirement from Monday through Wednesday.
What compensation is offered?
The salary ranges from $287K to $318K and includes offers of equity.
Which teams will I work with closely?
You will work closely with Product, Ads Engineering, Data Science, Sales, Marketing, Partnerships, and Operations.
What is the primary focus of the team?
The SMB Ads Marketing team is building OpenAI's advertising platform from the ground up for an AI-powered world. They define how businesses discover the platform, become successful advertisers, and grow their investment over time.