About this role
Designing and managing enablement programs end-to-end from initial concept through rollout, measurement, and iteration forms the core daily work for this role. Team members build and curate high-impact resources such as playbooks, battle cards, demo scripts, and certification programs while partnering closely with product, marketing, sales leadership, and revops to align go-to-market priorities. Operationalizing the MEDDPICC methodology into everyday seller behavior through deal reviews, coaching, and planning is a primary focus.
Operating as a generalist based in the United States, the person in this role reports directly to the head of sales enablement and establishes operational rigor as the global function scales. Candidates who thrive here possess a field-oriented approach, comfortable balancing live training, program management, and strategic planning across time zones while translating field insights into updated content and qualification guides.
What you will do
- Own enablement programs from initial design through rollout, measurement, and ongoing iteration.
- Partner with product, marketing, sales leadership, and revops to align go-to-market priorities and embed enablement into every stage of the sales lifecycle.
- Create and curate high-impact resources including playbooks, battle cards, demo scripts, and certification programs for enterprise solutions.
- Establish key performance indicators like win rates and sales cycle efficiency to refine initiatives and prove return on investment.
- Operationalize the MEDDPICC methodology into everyday seller behavior via deal reviews, coaching, and planning.
- Build certification paths that accelerate new seller productivity across regions and cultures while maintaining the enablement content platform.
- Identify automation opportunities for repeatable work and develop practical artificial intelligence workflows that improve team output.
What you need
- Minimum of five years of experience working in sales enablement, sales training, revenue operations, or a related go-to-market role, preferably within business-to-business software-as-a-service or technology environments.
- Demonstrated experience supporting multi-region sales organizations with cultural and time zone awareness.
- Proven ability to design and ship programs completely from scratch.
- Artificial intelligence fluency with a track record of scaling enablement using relevant tools.
- Strong field-oriented approach with a preference for direct deal reviews and coaching.
- Mastery of enterprise sales methodologies such as MEDDPICC or command of the message, alongside customer relationship management systems like Salesforce.
- Clear communication skills across all organizational levels ranging from individual representatives to leadership.
- Comfort with ambiguity and building programs within fast-paced environments.
Nice to have
- Technical fluency in artificial intelligence and machine learning concepts including retrieval-augmented generation, model selection, and competitive differentiation
- Enterprise software sales experience
- Sales enablement or instructional design certification
- Hyper-growth enablement scaling experience
- Additional regional languages
Benefits
- A weekly lunch stipend of $75 or equivalent local currency
- Full health and dental benefits, including a separate budget for mental health
- RRSP matching, 401K, and pension scheme
- 100% parental leave top-up for up to 6 months for either parent
- Annual enrichment benefits for arts and culture, fitness and wellness, quality time, and workspace improvement, plus an education and learning stipend
- 6 weeks of paid vacation totaling 30 working days
Skills and tech stack
Questions candidates ask
What is the remote work policy for this position?
Cohere is remote-friendly while also maintaining offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul. Employees not near an office receive a co-working benefit alongside a $500 home office stipend to properly set up their workspace.
What is the salary range for the role?
The salary range is listed as $135K to $215K with offers of equity across multiple ranges.
What kind of background is required for this role?
Candidates need five or more years in sales enablement, sales training, revenue operations, or a related go-to-market role, with business-to-business SaaS or tech experience preferred. A bachelor's degree or equivalent experience is required.