About this role
OpenAI requires a Product Marketing Manager to bridge the gap between complex AI capabilities and advertiser needs by shaping product positioning, defining go-to-market strategies, and driving measurable adoption for advertising initiatives. The marketing team operates with a data-driven mindset to uncover market dynamics, build sustainable monetization models, and deliver cohesive customer experiences across products and platforms.
In this capacity, the hire will collaborate with product, engineering, sales, and partnerships to translate technical features into clear customer narratives, manage product launches, and create essential sales enablement materials. Success in this role requires a candidate who blends strategic thinking with hands-on execution, navigates ambiguity independently, and effectively aligns cross-functional stakeholders around shared priorities.
What you will do
- Define product and marketing strategy for a segment of the advertising business alongside cross-functional teams.
- Conduct customer research and market analysis to identify opportunities for improving product positioning and market fit.
- Own messaging and positioning by translating technical capabilities into compelling narratives for various advertiser audiences.
- Drive comprehensive go-to-market plans for new products and features from initial planning through ongoing adoption.
- Create sales enablement materials and advertiser-facing content including product narratives, decks, FAQs, and launch communications.
- Partner with data science and analytics to define success metrics, evaluate performance, and implement improvements.
- Surface and address launch risks and customer concerns regarding performance, safety, policy, and trust.
What you need
- Experience independently developing product and marketing strategies and bringing products to market within advertising, marketing technology, platforms, data, or AI.
- Background in structured problem-solving environments such as strategy consulting, investment banking, corporate strategy, or venture capital.
- Deep understanding of the advertising ecosystem, including advertiser goals, measurement, targeting, relevance, creative, and auctions.
- Ability to turn customer research and market insights into clear positioning and actionable go-to-market recommendations.
- Strong communication skills with the capability to translate technical concepts into differentiated customer value.
- Proficiency in utilizing qualitative and quantitative evidence to make informed decisions and improve results.
Benefits
- Offers Equity
Questions candidates ask
What is the compensation for this role?
The salary range for this position is $225K to $250K, and the compensation package also includes equity offers.
Where is the position located?
This role is based in San Francisco.
Which teams will I work with closely?
You will partner closely with Product, Engineering, Sales, Partnerships, Comms, Design, Data Science, and Analytics.