About this role
Bridging the gap between advanced technology and enterprise buyers requires translating intricate platform capabilities into crisp messaging that drives adoption. Writer seeks a product marketing lead to shape the go-to-market strategy for the core app, ensuring prospects and current customers understand the value of agentic AI features.
Operating at the intersection of product, sales, and marketing, the person in this role will own positioning, messaging, and competitive differentiation for key platform offerings. Success in the position requires partnering closely with cross-functional teams to build sales enablement materials and user communications that accelerate feature adoption in a fast-moving enterprise environment.
What you will do
- Manage end-to-end product marketing for Writer Agent and core app features by defining positioning, messaging, launch strategy, and competitive differentiation.
- Coordinate with product, demand generation, content, comms, and customer marketing teams to execute product and feature launches.
- Turn technical product investments into sales-ready narratives and collaborate with sales enablement to prepare the field.
- Build pitch materials, one-pagers, and objection-handling guides to equip sales teams for selling recent innovations.
- Drive ongoing product and feature adoption through regular user communications and targeted programs.
- Perform competitive intelligence and market research to maintain differentiation against point solutions and alternative AI platforms.
- Work alongside cross-functional marketing partners to preserve consistent product messaging throughout the buyer journey.
What you need
- Bring at least 6 years of product marketing experience in a B2B SaaS environment, or 3 years of product marketing paired with 5 years in a related field such as sales enablement, customer success, customer education, or product management.
- Maintain an AI native mindset backed by proven experience using agentic AI to automate go-to-market workflows.
- Demonstrate a track record of bringing complex products to market with clear positioning tailored to both technical and business audiences.
- Exhibit strong sales enablement instincts with the ability to construct practical narratives and assets for field use.
- Show experience collaborating cross-functional with product, sales, and customer success teams in fast-paced settings.
- Possess excellent written communication skills.
Nice to have
- Experience or familiarity with the enterprise AI or agentic AI landscape
Benefits
- Generous PTO plus company holidays
- Medical, dental, and vision coverage for employees and families
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account, dependent FSA options, and health savings account with company contribution
Skills and tech stack
Questions candidates ask
What is the compensation for this role?
The salary range is $170K to $240K. Additionally, the position offers equity and competitive compensation.
Where is the job located?
The role is based in San Francisco, CA. Writer also has office hubs in New York City, Seattle, Austin, Chicago, and London.
What background is required for this position?
Candidates need 6+ years of product marketing experience, or 3+ years of product marketing paired with 5+ years in a related field like sales enablement or product management in a B2B SaaS environment. An AI native mindset and experience using agentic AI to automate GTM workflows are also required.