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Product Marketing

RoboflowNY, SF or Remote (US) Marketing
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
21 May 2026
Status
Open · checked 7d ago

About this role

Roboflow is hiring a Product Marketing professional for a full-time role based in New York, San Francisco, or remotely across the United States. This position is ideal for an experienced marketer with a strong technical background who wants to shape the narrative of a growing Vision AI platform.

Role Overview

Roboflow is experiencing a major narrative shift, moving from a developer-focused data labeling tool to a comprehensive Vision AI platform utilized by major global enterprises. In this role, you will take charge of positioning products from end to end, defining how features are communicated, and ensuring every external surface tells a cohesive story. You will collaborate directly with co-founders, sales teams, product leadership, and the marketing lead to influence deals across the pipeline.

Key Responsibilities

Own product positioning completely by defining messaging, building proof, and ensuring coherent external communication.
Architect and execute high-impact product launches, including narrative arcs, customer references, and analyst briefings.
Build buyer-facing surfaces such as landing pages, ROI frameworks, vertical-specific narratives, and named reference stories.
Deliver sales-enablement materials that account executives will use in live deals, including decks, battle cards, and competitive intelligence.
Productize customer wins into structured case studies, videos, webinars, and conference talks to scale reference motions.
Drive vertical strategies across industries such as industrial, logistics, aerospace, automotive, energy, and healthcare.

Requirements

Demonstrated experience owning product positioning end-to-end from whiteboard sessions to company-wide rollouts.
Proven track record of leading product launches that successfully moved the needle.
Background in B2B marketing targeting buyers with complex sales cycles and high ACVs.
Strong writing skills with the ability to produce crisp, specific content for landing pages, decks, emails, and sales scripts.
High output, low ego mindset with the ability to move fast, handle feedback, and ship work.

Nice to Have

Technical fluency with background experience in computer vision, machine learning infrastructure, or developer tools.

Skills and Tools

Computer Vision
B2B Marketing and Positioning
Sales Enablement and Strategy
Product Launches and Messaging

Salary and Benefits

Salary determined using market and data-driven sources with reviews every 6 months.
$3,500 annual travel stipend to visit and work alongside other team members anywhere.
$350 monthly productivity stipend for high-speed internet, co-working spaces, or home office improvements.
Up to 100% health insurance cost coverage for employees, partners, and families.
Company equity to share in the future of computer vision.

About the Company

Roboflow simplifies building and using computer vision models, making artificial intelligence programmable for over one million developers and half of the Fortune 100. Backed by Y Combinator, Google Ventures, Craft Ventures, and leading software investors, the company fosters an environment of high autonomy, ownership, and a bias toward action. Team members work flexibly from hubs in New York City and San Francisco or remotely across the country.

How to Apply

Visit the official Roboflow careers page to submit your application and view further details about the role.

Skills and tech stack

Questions candidates ask

Where is this job located?

This position can be performed from hubs in New York City or San Francisco, or remotely from anywhere within the United States.

What experience is required for this role?

Candidates need proven B2B marketing experience, a history of owning product positioning end-to-end, successful product launch experience, and strong writing skills.

What benefits does Roboflow offer?

Roboflow offers health insurance coverage up to 100% for employees and their families, a $3,500 yearly travel stipend, a $350 monthly productivity stipend, and company equity.

Who will I be working with?

You will work directly with the marketing lead, sales team, co-founders, product leadership, and customer success team.

What does the interview process look like?

The process includes an introduction phase with the hiring manager, team interviews with marketing and product members, a practical project phase, and a final interview stage with a co-founder.

Ready to apply?

The application is on the official Roboflow careers page.

Apply on company site