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Performance Marketing Lead - USA

Inworld AIMountain View, California, USAMarketing
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Salary
$140K - $190K USD
Job type
Full-time
Posted
20 Aug 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Performance Marketing Lead position at Inworld AI is a full-time on-site role located in Mountain View, California. This individual will direct paid acquisition across self-serve funnels, social retargeting, and brand awareness efforts in a fast-paced environment. This opportunity is well-suited for a hands-on marketer with a background in developer ecosystems, B2B SaaS, or high-velocity consumer brands who wants to shape the future of real-time artificial intelligence applications.

Key Responsibilities

Own and optimize paid search as the main acquisition engine for self-serve signups, focusing on keyword strategy, competitor capture, and landing page testing.
Monitor the complete journey from initial click to signup and user activation, coordinating closely with sales to route qualified accounts.
Execute account-based marketing and retargeting campaigns on platforms like LinkedIn, Meta, and X utilizing target lists from GTM engineering.
Produce engaging campaign copy and lightweight assets independently, or manage external freelancers and agency partners as needed.
Run upper-funnel display and awareness campaigns targeting developers and founders across newsletters, podcasts, technical publications, and community sponsorships.
Establish tracking metrics and reporting systems to measure account engagement, pipeline influence, branded search lift, and self-serve signup trends.

Requirements

Three to five years of hands-on experience in performance marketing with proven depth in both paid search and paid social channels.
Prior experience marketing to a developer audience.
Experience promoting a self-serve product that feeds a broader sales motion.
Proficiency as a power user of Claude Code or equivalent technologies, thinking systematically through agents and systems.
Must be based in the San Francisco Bay Area or willing to relocate to work on-site in the South Bay office a few days a week.

Nice to Have

Prior hands-on experience utilizing X and Google DV360.
Backgrounds spanning agency environments, CPG or consumer brands, or B2B SaaS.

Skills and Tools

Paid Search and Paid Social (LinkedIn, Meta, X, Reddit)
Google DV360
LLM
Claude Code and AI agents
Multi-touch attribution tools
Landing page creation and copywriting

Salary and Benefits

Base salary range of $140,000 to $190,000 per year
Performance bonus
Company equity
Comprehensive benefits package

About the Company

Inworld AI is a research lab and inference provider specializing in real-time artificial intelligence for consumer-facing applications. The organization builds first-party speech models, serves large language models, and operates the infrastructure behind modular application programming interfaces for high-volume workloads. Having raised over $125 million from prominent investors like Lightspeed Venture Partners, Microsoft’s M12 venture fund, and Kleiner Perkins, Inworld powers applications for industry leaders such as NVIDIA and Microsoft Xbox.

How to Apply

Interested candidates should visit the official Inworld AI careers page to submit an application for this role.

Skills and tech stack

LLM

Questions candidates ask

Where is this job located?

The role is based in Mountain View, California, requiring candidates to be based in the SF Bay Area or willing to relocate to work on-site in the South Bay office a few days a week.

What is the salary range for the Performance Marketing Lead?

The base salary range is $140,000 to $190,000 per year, accompanied by a bonus, equity, and benefits.

How many years of experience are required?

Candidates must have 3 to 5 years of hands-on experience in performance marketing.

What background or previous experience is valued for this role?

Inworld AI accepts candidates from diverse backgrounds including digital agencies, consumer brand or CPG companies, and B2B SaaS businesses, provided they have experience marketing to developers and managing self-serve products.

Is remote work permitted for this position?

No, this is not a remote position; it requires working on-site in the South Bay office a few days a week.

Ready to apply?

The application is on the official Inworld AI careers page.

Apply on company site