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Market Insights and AEO Analyst

IRIS Software GroupIRIS Remote, UKIRIS
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
10 Sept 2026
Status
Open · checked 8d ago

About this role

Role Overview

The Market Insights and AEO Analyst position at IRIS Software Group is a remote opportunity based in the UK for a skilled professional with five or more years of experience. This role suits a curious and analytical individual who can track competitor movements, market signals, and AI search behavior to deliver actionable guidance for internal teams.

Key Responsibilities

Monitor the competitive landscape across Accountancy and Human Capital Management in the UK and US, tracking launches, pricing shifts, campaigns, and financial performance.
Track and interpret AI answer engine visibility and citation share by product and competitor to identify areas for growth.
Test whether positioning and messaging changes affect visibility and engagement, turning digital and AI search signals into commercial recommendations.
Conduct win and loss analysis to uncover patterns behind deal outcomes by competitor.
Own competitive pricing and packaging analysis to provide practical guidance for active deals.
Build and maintain battlecards, comparison matrices, and competitor profiles for the sales team, while conducting regular competitive training.
Support active deals with fast and specific insights when needed.
Present insights and recommendations to Product Marketing, Sales, Product, Customer Success, and senior leadership, including board-level reporting.

Requirements

Five or more years of experience in competitive intelligence, product marketing, market research, digital or insight analytics, or a related B2B SaaS role.
Strong analytical skills to transform large volumes of information into actionable insights.
Strong quantitative and data-visualization skills with confidence in Excel and business intelligence dashboards.
Ability to interpret digital and search signals, such as GA4 and Search Console, and translate them into commercial recommendations.
Excellent written and verbal communication skills for both technical and non-technical audiences.
Capability to work across Go-To-Market, Sales, Product, and leadership teams.
Sound judgment regarding source credibility and intelligence gathering ethics.
High level of organization and project-management discipline to handle multiple priorities under deadlines.

Nice to Have

Experience in accountancy, human capital management, B2B software, or a comparable regulated software market.
Hands-on experience with AI answer engine tools like Profound, competitive benchmarking tools like SEMrush, or market-sizing sources like IBISWorld.
Experience with GA4, business intelligence tools like Power BI or Looker Studio, and SQL for visibility analysis.
Familiarity with AI tools such as Claude or ChatGPT for research and synthesis.
Experience managing knowledge and content in SharePoint or similar systems.
Working knowledge of Salesforce and pipeline attribution connection.
A degree in business, marketing, economics, or a related field.

Skills and Tools

Competitive Intelligence and Market Research
Excel and Business Intelligence Dashboards
GA4 and Search Console
SQL
Data Visualization and Quantitative Analysis
Written and Verbal Communication

About the Company

IRIS Software Group is one of the largest privately held software companies in the UK, supporting businesses, schools, and accountancy firms. Recognized as a Great Place to Work, the company focuses on well-being, inclusion, and professional development while experiencing fast growth.

How to Apply

Visit the official IRIS Software Group careers page to submit your application for the Market Insights and AEO Analyst position.

Skills and tech stack

SQL

Questions candidates ask

What is the location of the Market Insights and AEO Analyst role?

This position is a remote role based in the UK.

How many years of experience are required for this job?

Candidates must have five or more years of experience in competitive intelligence, product marketing, market research, digital or insight analytics, or a related B2B SaaS role.

What are the main responsibilities of the analyst?

The analyst will monitor the competitive landscape, track AI answer engine visibility, conduct win and loss analysis, manage competitive pricing and packaging insights, build sales battlecards, and present data-driven recommendations to leadership.

Are technical skills like SQL required?

SQL is listed under desirable skills, alongside experience with BI tools, GA4, and AI answer engine platforms.

How can I apply for this position?

You can apply by visiting the official IRIS Software Group careers page.

Ready to apply?

The application is on the official IRIS Software Group careers page.

Apply on company site