Role Overview
Glance is hiring a Manager of Growth to lead user acquisition, performance marketing, and CRM initiatives in Tokyo, Japan. This role suits an experienced growth professional ready to shape the future of AI-driven consumer shopping experiences on mobile and TV.
Key Responsibilities
Define, monitor, and optimize the complete growth funnel spanning from initial installation to user activation, long-term retention, and monetization.
Develop and execute comprehensive CRM and lifecycle initiatives designed to drive continuous activation, retention, and repeated engagement throughout the consumer journey.
Design and execute a rigorous experimentation roadmap incorporating A/B tests across multiple channels, creatives, target audiences, and lifecycle tracks to scale successful outcomes.
Collaborate closely with cross-functional product, data, and creative teams to enhance onboarding flows, user engagement, and the overall commerce experience.
Plan and execute paid user acquisition campaigns across various channels to achieve specific installation, activation, and cost objectives.
Manage day-to-day performance marketing operations, encompassing budgets, bidding strategies, creative testing, and channel mix optimization to improve customer acquisition cost, return on ad spend, and conversion efficiency.
Collaborate with external channel and platform partners to discover new growth levers and maintain awareness of evolving trends within the Japanese market.
Requirements
Possess roughly four to seven years of professional experience focusing on growth, user acquisition, performance marketing, or CRM and lifecycle management, preferably within a consumer app or digital product setting in Japan.
Demonstrate strong analytical capabilities with comfort handling funnel metrics, cohort and retention analyses, customer acquisition cost, lifetime value, and attribution data.
Bring hands-on expertise in utilizing CRM, lifecycle, or marketing-automation software to construct multi-channel user engagement programs.
Offer practical experience managing paid acquisition campaigns across major advertising channels while overseeing substantial budgets to meet clear targets.
Fluent in business-level Japanese and English.
Nice to Have
Background in scaling a mobile consumer application to millions of users, ideally involving a commerce or content ecosystem.
Familiarity with mobile measurement and analytics platforms such as AppsFlyer, Adjust, Amplitude, Firebase, or GA4.
Prior involvement with Apple Search Ads, app store optimization, or the specific nuances of Android and iOS user acquisition in Japan.
Exposure to e-commerce, digital commerce, or transaction-driven growth strategies.
Highly autonomous mindset, capable of hitting targets quickly and building effective processes without a rigid roadmap.
Skills and Tools
Growth Funnel Strategy
Performance Marketing
User Acquisition
CRM and Lifecycle Marketing
A/B Testing and Experimentation
Data and Cohort Analysis
Budget Management and Bidding
Business-Level Japanese and English
Salary and Benefits
Compensation benchmarked against comparable global technology positions located in Tokyo.
Meaningful equity grant.
Annual performance bonus tied directly to achieved outcomes.
Comprehensive health coverage, retirement plans, and standard Japan-market benefits.
About the Company
Glance operates as an intelligent shopping agent redefining modern commerce through proprietary agentic intelligence and generative AI to deliver hyper-personalized consumer experiences on mobile and television platforms. Operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi, the company receives backing from prominent investors including Mithril Capital, Google, Jio Platforms, and SoftBank.
How to Apply
Interested candidates should visit the official Glance careers page to submit their application and resume.
