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Lead Product Marketing Manager - Novus

PendoRemote / San Francisco, CA / New York, NY / Raleigh, NC Product Marketing
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Salary
$196,300 - $249K USD
Job type
Full-time
Work mode
Remote
Posted
30 Apr 2026
Status
Open · checked 7d ago

About this role

Role Overview

Pendo is seeking a Lead Product Marketing Manager to steer the go-to-market strategy for Novus, a brand new product built for teams creating AI-native software. This remote position within the United States—with office options available in San Francisco, New York, and Raleigh—suits an energetic marketing professional who thrives in a zero-to-one environment and wants to define a fresh category playbook.

Key Responsibilities

Own the end-to-end messaging, positioning, category story, and talk tracks for Novus while maintaining alignment across leadership, product, sales, and marketing teams.
Build and execute comprehensive go-to-market plans covering audience targeting, channel and campaign strategies, launch moments, and performance metrics.
Partner closely with revenue marketing to direct top-of-funnel acquisition, drive early-access signups, and link demand activities to free-to-paid conversion.
Establish a strong community presence for Novus within developer forums, social channels, and event activations to build trust among technical audiences.
Collaborate with product and growth teams to optimize self-serve onboarding, activation flows, and freemium-to-paid conversion paths.
Shape the market narrative defining how Novus and Pendo integrate, supporting customers transitioning from AI-native teams into larger product organizations.
Create enablement materials, messaging frameworks, and proof points to equip sales and partner teams for conversations with product engineers.
Monitor and report on core metrics connecting Novus activities to pipeline growth, marketing-sourced ARR, and user activation.

Requirements

Bring seven or more years of marketing experience demonstrating individual contributor ownership of positioning and narrative for a specific product or category.
Track record of independently driving a launch, repositioning effort, or category story from strategy through to execution.
Exceptional content creation instincts capable of producing engaging, crisp narratives and positioning assets.
Practical, active fluency using AI tools like ChatGPT and Claude to fundamentally accelerate daily workflows and output.
High bias for action with a proven ability to ship work, gather insights, iterate rapidly, and fill operational gaps independently.
Technical translation skills allowing complex product capabilities to be communicated clearly without oversimplification.
Cross-functional influence and leadership skills capable of driving alignment across diverse teams without holding direct authority.
Direct experience executing product-led growth (PLG) motions, self-serve acquisition, community distribution, or freemium conversion.
Established credibility working with developer or technical builder audiences.

Nice to Have

Hands-on background fostering and building communities specifically tailored for developers or technical builders.
Technical familiarity gained through writing software or collaborating directly with engineers on codebases and deploy cycles.
Professional background within developer tools, product analytics, observability platforms, open-source projects, or AI coding utilities.
Prior growth-hacking experience working within early-stage or zero-to-one product environments.

Skills and Tools

Product Marketing
Go-to-Market Strategy
Product-Led Growth (PLG)
Content Creation and Messaging
AI Tools (ChatGPT, Claude)
Spark

Salary and Benefits

Expected salary range for roles performed in San Francisco, CA or New York, NY is $196,300 to $249,000 USD per year.
Highly competitive employer-heavy health coverage in the United States, including zero-dollar premium choices.
Strong 401(k) matching program.
Company equity.
Flexible time off policy.

About the Company

Established in 2013 by veteran product managers, Pendo provides a comprehensive platform helping organizations understand and enhance user software experiences. Backed by prominent institutions including Battery Ventures, Salesforce Ventures, Spark Capital, and Meritech, the company operates around core values that include a bias to act, a dedication to honing one's craft, teamwork, and maniacal focus.

How to Apply

To submit your application for this position, please visit the official Pendo careers page.

Skills and tech stack

Spark

Questions candidates ask

What is the primary focus of the Lead Product Marketing Manager for Novus?

The role focuses on leading the go-to-market strategy, narrative development, positioning, community presence, and launch execution for Novus, which is Pendo's new product built for teams developing AI-native software.

Is this position remote?

Yes, this is a remote role based in the United States, with optional physical offices available in San Francisco, California; New York, New York; and Raleigh, North Carolina.

What level of experience is required for this role?

Candidates must have 7+ years of marketing experience with demonstrated individual contributor ownership of product or category positioning and narratives.

What is the salary range for the New York and San Francisco locations?

The expected salary range for this role when performed in New York, NY or San Francisco, CA is $196,300 to $249,000 USD annually.

What are the nice-to-have qualifications for this position?

Preferred additions include community-building experience for technical audiences, technical fluency with codebases, background in developer tools or analytics, and early-stage growth-hacking experience.

Ready to apply?

The application is on the official Pendo careers page.

Apply on company site