About this role
A brand leader who thinks in systems, ships with taste, and is genuinely curious about agentic AI will thrive in this role at Writer. The team builds an end-to-end enterprise generative AI platform that helps major companies orchestrate AI-powered work. Reporting to the VP of brand and communications, this person drives ownership of both internal and external brand strategies, from campaign execution to scalable operational systems. Responsibilities include shaping the voice of the company, building AI-native brand operations, and ensuring brand consistency across the customer and employee experience. This role exists to differentiate the company in a crowded market through thoughtful storytelling and systematic execution, making it ideal for someone who combines creative rigor with operational discipline.
Writer operates with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, bringing together smart builders to shape the future of work. The person joining this team will manage agency relationships, partner closely with product and marketing, and define metrics that link brand performance to business outcomes. Success requires operating with low ego, high standards, and a strong point of view on how AI transforms modern marketing.
What you will do
- Lead brand campaign strategy from initial concept through execution while partnering with product marketing on go-to-market initiatives.
- Activate the company brand across the entire customer journey and internal employee experiences such as onboarding and all-hands meetings.
- Manage the internal instance of the platform as an operational backbone to encode voice and creative standards into scalable brand skills.
- Collaborate with product and design teams to ensure brand identity is clearly felt inside the software platform.
- Serve as the day-to-day lead for external brand agencies by setting briefs and driving relationship management.
- Define and monitor core brand metrics including awareness, perception, campaign performance, and pipeline influence.
- Build and maintain a centralized brand repository that provides assets, guidelines, and toolkits for the entire organization.
What you need
- Seven or more years of experience building brands that stand for something, ideally at a high-growth B2B technology company.
- Demonstrated history of owning both the strategic planning and tactical execution of major brand initiatives.
- Familiarity with agentic AI tools and a clear point of view on how artificial intelligence scales creative output without flattening distinctiveness.
- Proven background in managing agency partners with useful briefs and constructive creative feedback.
- Experience working alongside product teams to translate brand values into actual product experiences.
- Track record of building scalable brand systems, asset libraries, guidelines, or AI-powered toolkits.
- Fluency in brand metrics and the ability to connect brand performance to broader business outcomes.
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual work-life stipends for wellness and learning and development
- Company-wide off-sites and team off-sites
- Competitive compensation, company stock options and 401k
Skills and tech stack
Questions candidates ask
What is the compensation range for this position?
The salary range is $141K to $196K and includes offers for equity. Compensation ranges are scaled to match candidate experience, expertise, and the scope of the role.
Where is the team located?
Writer was founded in 2020 with office hubs located in San Francisco, New York City, Seattle, Austin, Chicago, and London. This specific role is listed for New York City, NY.
Who does this role report to?
This position reports directly into the VP of brand and communications. You will also collaborate closely with product marketing, product, engineering, and creative teams.