About this role
Developing the intelligence and orchestration platform that powers the advertising business requires building out the prospecting function from the ground up to serve small and medium-sized businesses. The person in this position will define the vision, operating model, roadmap, and data models to identify relevant companies, determine next actions, and integrate various data signals for targeting.
Operating within the SMB Ads Marketing team, collaboration happens closely with Product, Ads Engineering, Data Science, and Sales. Professionals who have substantial experience building go-to-market systems, customer-data products, and marketing technology while managing privacy, consent, and governance will find a strong alignment with the goals of the organization.
What you will do
- Lead the overall strategy, roadmap, operating model, and platform adoption for the ads prospecting function.
- Define a unified data model for prospects, accounts, contacts, and advertisers while establishing standards for data quality and consent.
- Combine market, intent, behavioral, and CRM signals to improve targeting and customer engagement.
- Design enrichment and verification workflows by evaluating internal capabilities, third-party platforms, vendors, and AI tools.
- Develop scoring and next-best-action models based on customer fit, intent, activity, and growth potential.
- Connect intelligence to action across sales, marketing, and product through coordinated routing and activation.
- Build feedback loops utilizing outreach, conversion, retention, and churn metrics to refine targeting and lifecycle decisions.
What you need
- Bring substantial experience building go-to-market systems, customer-data products, growth platforms, or marketing technology.
- Demonstrate ownership of platforms connecting data, decisions, and workflows to measurable commercial outcomes.
- Apply product judgment to prioritize opportunities, define solutions, and sequence delivery.
- Translate identity resolution, enrichment, scoring, and routing into clear system requirements.
- Design practical solutions alongside marketers and sales teams based on their daily workflows.
- Evaluate build, buy, and integration choices across CRM, marketing automation, and customer data platforms.
- Lead a small team and build alignment with senior cross-functional partners while respecting privacy and governance.
Nice to have
- Experience building prospecting or customer intelligence platforms for advertising, SMB, or self-serve businesses.
- Track record combining customer and intent data to improve targeting and conversion.
- Experience deploying enrichment, scoring, and next-best-action models across marketing and sales.
- Experience integrating data vendors, CRM, marketing automation, and customer data platforms.
- Hands-on experience using SQL, APIs, automation, or AI to validate growth solutions.
Benefits
- Offers Equity
Skills and tech stack
Questions candidates ask
What is the remote policy for this role?
This role requires a hybrid schedule with an in-office requirement from Monday through Wednesday in San Francisco, CA.
What is the salary range for the position?
The position offers a salary range of $287K to $318K alongside equity offerings.
What teams will this person work with?
The individual will work closely with Product, Ads Engineering, Data Science, and Sales teams to scale growth opportunities.