About this role
OpenAI builds a LATAM marketing team that connects global product innovation with local consumer needs, culture, and behavior across Brazil and Spanish-speaking Latin America. The group develops integrated campaigns, product launches, creator initiatives, and cultural experiences that make everyday AI utility tangible and relevant to regional audiences.
An experienced Integrated Marketing Manager is needed to lead consumer marketing programs in São Paulo, with an immediate focus on Brazil and close collaboration across Spanish-speaking markets. The person in this role will turn consumer research and product understanding into clear strategies, creative concepts, and measurable integrated plans. Ideal candidates demonstrate deep local market knowledge, strong product marketing expertise, hands-on experience marketing AI products, and the ability to align global stakeholders while executing locally relevant campaigns.
What you will do
- Build consumer strategies from research, market signals, and local cultural insight to identify audiences and unmet needs.
- Translate product features and AI capabilities into clear consumer use cases, messaging, and brand storytelling.
- Lead integrated campaigns from brief to launch across paid, owned, earned, social, creator, and partnership channels.
- Adapt global launches and campaigns to local needs while protecting the core brand strategy and originating local ideas.
- Partner with creator, social, and partnership teams to sustain product education and turn cultural moments into consistent presence.
- Collaborate with cross-functional groups including Product, Growth, Brand, Creative, Comms, Data, and Regional teams.
- Define success and learning plans prior to launch by using relevant brand and behavioral metrics and experimentation.
What you need
- Twelve or more years of technology marketing experience across Brazil and Spanish-speaking LATAM.
- Proven record of leading integrated B2C programs alongside hands-on experience marketing AI products.
- Deep local market knowledge combined with a strong insight-first approach and product curiosity.
- Strong strategic and creative judgment to connect brand positioning, product value, and distribution.
- Solid understanding of the full consumer journey and how marketing drives awareness, acquisition, and retention.
- Demonstrated measurement and experimentation discipline with the ability to link metrics to business impact.
- Fluency in Portuguese, English, and Spanish for clear communication across local and global teams.
Nice to have
- An established network of local creative, media, creator, or cultural partners.
- Experience reaching audiences beyond the region's largest urban centers.
- Experience connecting consumer product adoption with professional use cases.
- Experience building reusable launch and campaign practices across markets.
Skills and tech stack
Questions candidates ask
Where is this job located and what is the work model?
The role is based in Brazil in São Paulo and operates on a hybrid model.
What language skills are required for the position?
Candidates must have fluency in Portuguese, English, and Spanish to communicate effectively across local, regional, and global teams.
What level of experience is expected from applicants?
Applicants need 12 or more years of technology marketing experience across Brazil and Spanish-speaking LATAM, including hands-on experience marketing AI products.