About this role
The team at OpenAI is focused on ensuring that the work behind their artificial intelligence concepts is clearly communicated to the world. This group functions as a creative unit tasked with shaping how the narrative around their frontier intelligence is told, aiming for a presentation that feels grounded and human rather than purely technical. They achieve this by developing campaigns, launches, brand systems, and other outputs that exist at the intersection of technology and human understanding.
This Integrated Marketing Manager role is designed to bridge the gap between complex AI product capabilities and audience understanding. The individual will be responsible for translating product narratives and value propositions into globally relevant marketing programs. This involves shaping how people discover, understand, adopt, and engage with OpenAI’s products across various customer journey stages and international markets.
This position is ideal for a marketer who can synthesize product marketing, brand strategy, audience research, and international growth principles. The successful candidate will connect product details with cultural context and business objectives to create coherent customer journeys, moving from initial awareness to long-term advocacy.
What you will do
- Translate complex product capabilities and value propositions into clear, differentiated messaging tailored for specific audiences.
- Develop audience segmentation frameworks based on customer needs, behaviors, regions, industries, and stages of the customer journey.
- Create audience-specific messaging and campaign strategies targeting diverse groups such as creators, builders, and consumers.
- Lead cross-functional marketing programs end-to-end for defined initiatives, managing priorities across awareness, acquisition, and advocacy.
- Conduct research, including customer interviews and competitive analysis, to derive actionable audience personas and insights.
- Identify and adapt global campaigns for local audiences while preserving a consistent brand voice.
- Develop go-to-market plans for new features, product launches, and market expansions.
- Measure campaign performance to iterate on messaging, segmentation, and regional strategies.
What you need
- Candidates must possess 5 to 8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, or related disciplines.
- Deep familiarity with AI products, foundation models, generative AI capabilities, and limitations is a critical qualification for this role.
- Proven experience in translating complex technology and technical product capabilities into clear, compelling customer value propositions.
- Must be a strategic thinker capable of transforming audience insights, cultural context, and business goals into an actionable marketing system.
- Experience moving fluidly between high-level strategy and hands-on execution, including framework building and program launch.
- Demonstrated ability to conduct thorough research, including customer interviews and market trend analysis.
Nice to have
- Experience with partnership identification with creators, developers, and industry groups
Benefits
- Salary range of $225K – $250K
- Offers Equity
Skills and tech stack
Questions candidates ask
What is the remote policy for this role?
The posting does not explicitly detail the remote policy for this position.
What is the compensation structure?
The role offers a salary range between $225K and $250K, in addition to equity.
What is the expected tech stack?
The role requires deep familiarity with AI products, foundation models, and generative AI capabilities.
What is the team like?
The team operates as a creative unit focused on making sure the work behind the AI idea is understood and shared with the world.