About this role
Sourcing and curating proof points of how people use artificial intelligence occupies much of the daily work, alongside partnering with social, community, and communications teams to shape those narratives into broader programs. Professionals in this position build content series, recurring campaigns, and distribution plans that connect human experiences with national and local audiences.
OpenAI operates this function within the marketing organization to support the mission of ensuring artificial intelligence benefits humanity. Candidates manage integrated campaigns from discovery through production, launch, and measurement while maintaining high editorial standards. Successful individuals bring strong story instincts, an entrepreneurial mindset, and deep cross-functional collaboration skills to navigate ambiguity and deliver impactful programs.
What you will do
- Proactively discover individuals, communities, and customers utilizing artificial intelligence in meaningful ways.
- Partner closely with social, community, and communications teams on story discovery, creative concepts, and distribution plans.
- Develop integrated campaigns, recurring content series, and community activations that extend beyond single launches.
- Adapt stories and formats to local communities while identifying opportunities for national relevance.
- Own briefs, creative development, production timelines, budgets, and partner coordination across multiple channels.
- Collaborate with creative partners and agencies to ground technical ideas in human experiences.
- Establish practical processes and networks to sustainably source and share compelling stories over time.
- Define clear goals for audience reach, engagement, and participation, using feedback to optimize future programs.
What you need
- Bring twelve or more years of experience in integrated marketing, content strategy, customer storytelling, or related fields.
- Demonstrate strong editorial instincts with the ability to identify credible narratives and shape them for specific audiences.
- Possess an entrepreneurial track record of building initiatives from zero to one hundred through ambiguity.
- Show proven success in integrated marketing leadership by connecting content, distribution, and audience participation across channels.
- Exhibit high creative and editorial judgment with experience shaping briefs across video, social, and written formats.
- Display strong writing, presentation, and facilitation skills to influence decisions at the executive level.
Nice to have
- Experience telling stories about artificial intelligence or emerging technology through concrete human experiences.
- Experience building customer advocacy, community storytelling, or ambassador programs.
- Experience with documentary or editorial storytelling involving direct participant interviews and production.
- Experience developing local partnerships and events and connecting them to broader campaigns.
- Experience managing creative agencies, production partners, and campaign budgets.
Benefits
- Offers Equity
Questions candidates ask
What is the remote or hybrid work policy for this job?
This role is based in San Francisco, California and requires a hybrid schedule with an in-office requirement from Monday through Wednesday.
What is the salary range for this position?
The compensation for this role is between $287K and $318K alongside offers for equity.
What kind of team will I be working with?
You will work closely with social, community, communications, creative, production, and other teams to bring human stories and integrated marketing programs to life.
What level of experience is required?
Candidates must have 12+ years of experience in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields.