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Head of LATAM Marketing

CognitionSao PauloMarketing
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Salary
Not listed
Job type
Full-time
Posted
25 Aug 2026
Status
Open · checked 9d ago

About this role

Cognition is seeking a Head of LATAM Marketing to direct the regional marketing strategy based in Sao Paulo. This leadership role suits an experienced enterprise B2B marketer ready to build a lasting market presence for pioneering AI software engineering tools.

Role Overview

Cognition is expanding internationally and requires a dedicated marketing leader to turn initial regional traction into a sustainable footprint. The incoming professional will take charge of the complete regional marketing lifecycle across Brazil and Mexico. Responsibilities include shaping how the company appears in the market, driving robust pipeline generation, and strengthening brand authority among technical buyers, enterprise decision-makers, and developers.

Key Responsibilities

Direct end-to-end marketing across critical Latin American territories, encompassing brand visibility, demand generation, partner programs, live events, and customer success stories.
Adapt global marketing strategies to local markets while designing fresh campaigns to fill regional gaps.
Collaborate closely with regional sales and account management divisions to align marketing efforts with specific revenue targets and key accounts.
Implement vertical account-based marketing frameworks and execute targeted campaigns based on authentic customer results.
Refine core messaging and positioning for the regional market alongside product marketing teams.
Oversee the regional events portfolio, spanning proprietary gatherings and industry sponsorships.
Establish a productive partner marketing ecosystem by creating co-marketing initiatives with platform allies, resellers, and system integrators.
Monitor and evaluate marketing efficiency and pipeline impact throughout the region.

Requirements

Possess five to ten years of professional background in enterprise B2B go-to-market strategies, with specific expertise in regional marketing functions.
Demonstrate full fluency in Spanish, Portuguese, and English to navigate cultural intricacies seamlessly.
Bring a versatile skill set covering demand generation, field marketing, partner ecosystems, and live event execution.
Prove expertise in designing and driving partner campaigns alongside resellers, system integrators, and global alliances.
Act as a resilient operator capable of independently navigating ambiguous environments while leveraging headquarters resources.
Translate sophisticated technical products, such as artificial intelligence and developer tools, into clear messaging for enterprise purchasers.

Nice to Have

Background working with developer tools, engineering productivity platforms, or artificial intelligence and machine learning products.
Experience within organizations operating on a combined services and product business model.
Pre-existing professional connections with major system integrators and resellers in Brazil.

Skills and Tools

Enterprise B2B Go-To-Market Strategy
Regional Demand Generation
Partner Marketing and Channel Alliances
Account-Based Marketing (ABM)
Field Marketing and Event Management
Product Positioning and Messaging
Enterprise Sales Alignment
Technical Product Communication

About the Company

Cognition operates as an applied artificial intelligence laboratory focused on building comprehensive software agents, recognized as the creators of Devin, the initial artificial intelligence software engineer. The enterprise brings together a talent-dense workforce featuring competitive programmers, former founders, and industry leaders from cutting-edge technology organizations.

How to Apply

Interested candidates should visit the official Cognition careers page to submit an application for this opportunity.

Questions candidates ask

Where is the Head of LATAM Marketing position located?

The role is based in Sao Paulo, Brazil.

What languages are required for this role?

Candidates must be fluent in Spanish, Portuguese, and English.

How many years of experience are required?

Applicants should have five to ten years of experience in enterprise B2B go-to-market roles, including specific regional marketing experience.

What are the core duties of this position?

The role involves overseeing regional marketing end-to-end, partnering with sales for pipeline generation, leading vertical ABM strategies, managing partner marketing, and coordinating local events.

What company builds Devin?

Devin is created by Cognition, an applied artificial intelligence lab building end-to-end software agents.

Ready to apply?

The application is on the official Cognition careers page.

Apply on company site