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Head of Brand

firecrawlSan Francisco, CAGrowth Team
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Salary
$244K – $277K
Job type
Full-time
Work mode
Remote
Experience
Senior · 4+ yrs
Posted
13 Sept 2026
Status
Open · checked 7d ago

About this role

Based in San Francisco, CA, this full-time Head of Brand position is hybrid with an onsite requirement of 3 or more days per week at the SF HQ. This role suits an experienced brand builder and writer with a technical background who wants to own positioning, social presence, and messaging for a fast-growing developer tool company.

Role Overview

Firecrawl is seeking a Head of Brand to lead how the company presents itself to the world, overseeing brand positioning, voice, social presence, and launch copywriting. Located in San Francisco with a hybrid schedule, the professional in this role will collaborate directly with founders and product teams to shape messaging that resonates with a technical and developer-focused audience.

Key Responsibilities

Own the end-to-end brand positioning across the homepage, competitive comparisons, and LLM recommendations.
Write and ship launch copy, product announcements, website updates, and social media posts tailored to technical users.
Manage and grow the presence on X and LinkedIn by building community and establishing a distinct point of view.
Conduct competitive analysis to formulate clear messaging without relying on marketing jargon.
Partner directly with product teams and founders to align brand initiatives with roadmap and go-to-market priorities.
Shape the content calendar and manage the release cadence across all distribution channels.
Focus on discoverability beyond traditional search engine optimization, including how LLMs surface and recommend tools.

Requirements

Possess 4 or more years of experience owning brand responsibilities at a technical product or developer-facing company.
Bring strong writing skills focused on short-form, sharp, and opinionated copy that sounds like a smart individual rather than a corporate marketing team.
Demonstrate a proven track record of driving organic growth, search visibility, and social reach for technical products.
Work comfortably and directly with founders without a brand committee or lengthy approval chain.
Understand LLMs as a distribution channel and know how to write for AI-driven tool recommendations.
Must be authorized to work in the United States without current sponsorship needs.

Skills and Tools

X
LinkedIn
Ahrefs

Salary and Benefits

Annual salary range between $244,000 and $277,000 USD based on impact.
Competitive equity offering.
15 mandatory days of paid time off, with flexible time off beyond 24 days.
12 weeks of fully paid parental leave for all parents.
$100 USD per month wellness stipend for gym, therapy, or massages.
Up to $1,000 USD per year for professional learning and development.
Team offsites and a 3-month paid sabbatical after 4 years.
Full medical, dental, and vision coverage for employees, plus partial coverage for partners and dependents.
Life and disability insurance, EAP, Teladoc, Rightway health guides, Talkspace mental health support, and Carrot fertility services.
401(k) plan, pre-tax benefits like HSA, FSA, and commuter benefits, plus supplemental MetLife insurance options.
SF HQ perks including snacks, drinks, team lunches, ping pong, and a loaner electric e-bike.

About the Company

Firecrawl provides an API service that converts any URL into clean, LLM-ready markdown or structured data for AI agents. Backed by a $75M Series B funding round in September 2026 led by Smash Capital, the company achieved rapid ARR growth in its first two years and maintains over 187,000 GitHub stars. Operating with a small, fast-moving team in San Francisco, Firecrawl builds foundational infrastructure for the AI ecosystem, including an upcoming web data library called Alexandria.

How to Apply

Apply directly on the official company careers page by submitting your application along with examples of your prior brand work, copy, grown social presence, or built positioning.

Skills and tech stack

APILLMMarkdownLLMs

Questions candidates ask

Where is the Head of Brand position located?

The role is based at the San Francisco, CA headquarters and operates on a hybrid schedule requiring employees to be onsite 3 or more days a week.

What is the salary and equity range for this role?

The salary range is $244,000 to $277,000 USD per year, accompanied by competitive equity details shared during the hiring process.

How many years of experience are required?

Candidates must have 4 or more years of experience owning brand functions at a technical product or developer-facing company.

Does Firecrawl offer visa sponsorship for this position?

No, applicants must be authorized to work in the United States, as the company is not able to sponsor US visas at this time.

What does the interview process involve?

The process includes an application review with work examples, a 25-minute intro chat, a 45-minute deep dive chat, a 25-minute founder chat, and a paid 40-hour work trial.

Ready to apply?

The application is on the official firecrawl careers page.

Apply on company site