About this role
Professionals who enjoy a zero-to-one scope and operate with startup-level speed will find this position engaging. The SMB Ads Marketing team at OpenAI builds advertising products for small and medium-sized businesses from the ground up, shaping how companies discover advertising tools and grow their investments over time.
This growth marketing manager owns the web strategy and experimentation roadmap for SMB ads. Daily work centers on building the organic and web growth engine, scaling qualified discovery, and improving the journey from first visit through signup and activation. Collaboration happens closely with Product, Design, Ads Engineering, Content, and Data Science teams to turn opportunities into shipped experiences.
The role exists to establish OpenAI's advertising presence for smaller businesses by combining customer insight, rigorous experimentation, and fast execution. Ideal candidates bring strong analytical judgment, hands-on growth execution skills, and a background in scaling digital businesses or startups.
What you will do
- Manage the SMB ads web strategy and roadmap to increase qualified discovery, user signups, and advertiser activation.
- Expand organic discovery using search, content, and generative engine optimization to help businesses evaluate advertising offerings.
- Evaluate user journeys, funnels, and cohorts to locate conversion barriers and prioritize high-impact improvements.
- Execute experiments across landing pages, messaging, navigation, personalization, and conversion flows to guide the product roadmap.
- Collaborate with Product and Ads Engineering to refine the journey from website visits to onboarding and initial campaign launches.
- Establish instrumentation, test design, attribution, and reporting alongside Data Science and marketing systems teams.
- Coordinate with Content, Product Marketing, Design, Engineering, and external agencies to launch useful web experiences.
What you need
- Bring four to seven years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth.
- Apply strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact to prioritize initiatives.
- Demonstrate ownership of web experiences and experimentation programs that drive conversion from discovery to activation.
- Connect SEO, content-led discovery, and generative engine optimization with customer insight and web strategy.
- Translate business opportunities into clear roadmaps and launched experiences alongside cross-functional partners.
- Combine strategic thinking with hands-on growth execution in scaled technology businesses, startups, or consulting roles.
- Understand small and medium-sized business customers with experience in self-serve products, advertising, SaaS, marketplaces, or fintech.
Nice to have
- Experience building web and organic growth programs for SMBs or self-serve advertising platforms
- Track record improving conversion from website discovery through signup and first campaign activation
- Experience growing qualified traffic through SEO, content, and generative engine optimization
- Hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth
- Experience implementing web instrumentation, attribution, and experimentation tools with technical partners
Benefits
- Offers Equity
Skills and tech stack
Questions candidates ask
What is the location and remote policy for this role?
This role is based in San Francisco, California. It requires a hybrid schedule with an in-office requirement from Monday through Wednesday.
What is the salary range for this position?
The salary for this role is $198K to $219K with offers of equity included. Additional compensation details are not specified.
Which teams will I work with closely?
You will work closely with Product, Ads Engineering, Data Science, Design, Content, and Sales teams. Collaboration also includes marketing systems and lifecycle marketing partners.