About this role
The Growth team drives user and revenue acquisition, activation, and retention across ChatGPT and other products globally using performance marketing, in-product optimization, and experimentation. This senior lifecycle lead will build the company-wide owned-channel capability to help teams reach businesses with relevant and timely experiences, while partnering with engineering to develop the underlying orchestration platform.
Daily responsibilities involve setting the small and medium business lifecycle strategy, establishing governance and operational models for safe scaling at speed, and collaborating with data science to measure incrementality and retention. The ideal candidate brings extensive background in CRM and lifecycle tooling, balances technical fluency with campaign craftsmanship, and thrives in a hands-on leadership capacity.
What you will do
- Partner with B2B product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
- Collaborate with engineering and analytics to shape tooling and infrastructure for identity, audiences, consent, triggering, and experimentation.
- Define scalable deployment workflows, governance, and service levels so teams across the company can launch safely and efficiently.
- Work alongside product marketing managers to translate business goals into evergreen journey strategies spanning onboarding, retention, and monetization.
- Lead the design, launch, and optimization of templates and journeys across email, push, and in-product messaging.
- Partner with growth data science to build measurement systems connecting reach and delivery to incremental value through sound experiments.
- Optimize the small and medium business lifecycle portfolio by improving inventory, relevance, personalization, and per-user frequency.
What you need
- Ten plus years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology in global B2B settings.
- A track record of building and scaling lifecycle tooling or platforms with engineering for multiple teams and audiences.
- Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, and deployment systems.
- Deep campaign and journey craft with experience designing evergreen programs that move users from message to durable behavior.
- Strong experimentation and measurement judgment including incrementality, holdouts, cohort quality, and lifetime value.
- Executive-level cross-functional influence and clear communication across engineering, product, data science, and legal teams.
Benefits
- Offers Equity
- Relocation assistance
Skills and tech stack
Questions candidates ask
What is the remote work policy for this role?
This role is based in San Francisco, CA. The company uses a hybrid work model of 3 days in the office per week.
What compensation and equity is offered?
The salary range is $239K to $325K and the position offers equity.
Will relocation assistance be provided?
Relocation assistance is offered to new employees joining this team.