About this role
Expanding ChatGPT adoption and revenue across the Japanese market requires bridging local user needs with concrete product roadmaps and performance marketing strategies. The International Growth team operates at the intersection of product development and hands-on growth operations, translating regional priorities into measurable improvements for consumer and business segments.
As the growth lead in Tokyo, this person partners closely with the Japan General Manager to identify friction points, optimize acquisition and retention funnels, and run performance marketing tests. Collaborating across engineering, research, design, data science, and marketing, the individual shapes onboarding experiences, lifecycle journeys, and experiment frameworks tailored to local behavior and competition.
Candidates who thrive here bring a blend of analytical rigor and operational execution, balancing audience insights with metric-driven decision-making. Someone with a strong background in product growth, growth marketing, or data science will succeed by aligning central capabilities with regional nuances to drive sustainable user growth.
What you will do
- Partner with the Japan GM to establish a country growth plan and roadmap priorities featuring clear hypotheses, owners, and measurable outcomes.
- Utilize user research, cohort data, and competitive insights to detect local friction and prioritize key user opportunities.
- Execute performance marketing tests alongside regional marketers while applying incrementality, CAC, payback, and LTV metrics to guide scaling decisions.
- Design and run experiments spanning onboarding, activation, repeat usage, re-engagement, and paid conversion to measure incremental impact.
- Collaborate with marketing and central media teams to brief and prioritize audience, positioning, creative, and channel tests.
- Manage the country growth scorecard across acquisition, retention, and unit economics to track user and revenue gains.
- Facilitate the growth operating cadence with the GM and regional teams to align partners on results, dependencies, and next steps.
What you need
- Ten or more years of experience spanning product growth, growth marketing, data science, or growth strategy and operations within a fast-moving technology company.
- Demonstrated track record of translating local research and user behavior into prioritized product and growth improvements with measurable impact.
- Strong command of acquisition, activation, retention, and monetization funnels, including technical experimentation and data interpretation.
- Practical performance marketing background covering audience, channel, creative, and measurement decisions alongside media specialists.
- Analytical fluency in cohort analysis and growth economics such as incrementality, LTV, CAC, payback, and contribution margin.
- Experience adapting campaigns across markets using local audience behavior, language, and cultural context to scale relevance and performance.
- Proven ability to own growth goals and deliver measurable user or revenue outcomes across product and marketing levers.
Questions candidates ask
Where is this role located?
The position is based in Tokyo, Japan. Travel is required as needed for key cross-functional sprints and regional collaboration.
What does the team do?
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide through product experiments, performance marketing, and AI-powered workflows. The International Growth team specifically works with regional leaders to turn country priorities into product roadmaps and growth plans.
What core metrics will I own?
You will own the country growth scorecard across acquisition, retention, paid conversion, and unit economics. This includes distinguishing incremental user and revenue gains and connecting priority use cases into a coherent journey from first exposure to repeated value.