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Global Integrated Marketing Programs Lead

Aircall.io, Inc.New York Office13002 - Product
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Salary
Not listed
Job type
Full-time
Posted
17 Sept 2026
Status
Open · checked 7d ago

About this role

Aircall is hiring a Global Integrated Marketing Programs Lead for the New York Office to direct major marketing initiatives and product launches. This senior role suits an experienced B2B marketer with a talent for aligning cross-functional teams and scaling global campaigns.

Role Overview

Operating from the New York Office, this senior individual contributor role reports directly to the VP of Marketing. The position focuses on orchestrating top-priority global marketing programs, turning brand goals, product launches, and major events into unified campaigns. The individual in this role bridges high-level executive strategy with detailed channel execution, aligning internal teams across Product Marketing, Brand, Content, Demand Generation, Marketing Operations, and Data.

Key Responsibilities

Design and execute Aircall's premier global integrated marketing programs from initial brief to post-launch optimization.
Translate key company priorities into clear audience strategies, messaging narratives, regional activation models, and measurable goals.
Establish program scopes, budgets, milestones, dependencies, and decision rights across multiple internal teams and external partners.
Build unified integrated briefs that ensure every channel and regional rollout contributes to a cohesive customer experience.
Partner with regional marketing teams to adapt global strategies for local markets while maintaining core brand integrity.
Identify potential risks, resolve competing stakeholder priorities, and foster repeatable campaign playbooks and planning frameworks.
Collaborate with Marketing Operations and Data teams to evaluate metrics covering brand positioning, pipeline, engagement, and product adoption.
Leverage AI tools to speed up research, campaign planning, content adaptation, and performance analysis.

Requirements

Minimum of 7 years of professional experience within integrated marketing, global campaigns, product launches, brand activation, or related B2B SaaS marketing disciplines.
Proven track record of leading complex, multi-channel initiatives across multiple regions without direct reporting authority.
Comprehensive understanding of how demand generation, product marketing, content, events, brand, and regional teams collaborate.
Experience overseeing significant program budgets, agency partners, timelines, and cross-functional dependencies.
Strong strategic judgment capable of establishing clarity amidst evolving inputs and goals.
Excellent stakeholder management, executive communication, and facilitation abilities.
Analytical fluency to define success metrics, assess performance data, and recommend future investments.
Practical AI fluency for enhancing marketing execution, planning, or analysis.

Nice to Have

Previous experience marketing AI products.
Background supporting category creation.
Prior tenure within a global B2B technology company.

Skills and Tools

Integrated marketing strategy and global campaign orchestration.
Stakeholder management and cross-functional leadership.
Budget oversight and agency management.
Data analysis and performance metrics definition.
Practical utilization of AI tools for marketing research, planning, and coordination.

Salary and Benefits

Base salary range spanning from $136,500 to $198,800 USD.
Opportunity to join a high-growth company during a key moment of expansion.
Work environment emphasizing work-life balance and a strong entrepreneurial team spirit.
Cosmopolitan and multi-cultural workplace representing over 45 nationalities.

About the Company

Aircall operates as an AI-powered customer communications platform utilized by over 22,000 companies globally to scale customer-facing teams and drive revenue. The organization combines voice, SMS, WhatsApp, and AI into a single workspace, featuring innovations such as the AI Voice Agent and AI Assist Pro. Headquartered in Paris with a North American headquarters in Seattle, Aircall maintains a vibrant presence across major international cities including New York City, Berlin, London, Madrid, San Francisco, Sydney, and Mexico City.

How to Apply

Interested candidates should visit the official company careers page to submit an application and review further details.

Questions candidates ask

What is the location of the Global Integrated Marketing Programs Lead role?

This position is based out of the Aircall New York Office and is not a remote position.

Who does this role report to?

The Global Integrated Marketing Programs Lead reports directly to the VP of Marketing.

What is the required experience level for applicants?

Candidates must have 7+ years of experience in integrated marketing, global campaigns, brand activation, product launches, or a related B2B SaaS marketing discipline.

What is the base salary range for this position?

The base salary range is between $136,500 and $198,800 USD.

Are AI tools used in the daily responsibilities or hiring process?

Yes. The role requires using AI tools to accelerate research, planning, briefing, content adaptation, coordination, and analysis. Additionally, Aircall may use AI tools to support parts of the hiring process, though final hiring decisions are made by humans.

Ready to apply?

The application is on the official Aircall.io, Inc. careers page.

Apply on company site