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Director, Growth Marketing

OpenRouterRemote (US)Marketing
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Salary
$190K - $230K USD
Job type
Full-time
Work mode
Remote
Posted
24 Jul 2026
Status
Open · checked 7d ago

About this role

OpenRouter seeks a Director, Growth Marketing to lead self-serve revenue growth and manage the platform's acquisition engine from a remote location in the US. This full-time leadership position is ideal for an experienced growth professional with a strong background in technical B2B SaaS and developer tools.

Role Overview

OpenRouter operates an AI routing and infrastructure layer that helps enterprises manage large language models without lock-in or unnecessary costs. The Director, Growth Marketing will oversee the strategy that turns platform reach into tangible revenue by driving developer discovery, signups, credit purchases, and ongoing usage. This is a hands-on, player-coach role featuring a $5M+ paid budget for 2027, where the incumbent will execute campaigns independently initially before building a dedicated team.

Key Responsibilities

Direct the self-serve revenue growth engine to guide developers from initial discovery through signup, activation, and expanded platform usage.
Plan and execute multi-channel paid media strategies across search, social, creator sponsorships, audio, events, and out-of-home advertising.
Manage the search engine optimization and answer-engine visibility roadmap for the company website in collaboration with content and engineering teams.
Execute conversion rate optimization on critical website flows and pages, including the homepage, pricing, and signup interfaces.
Oversee measurement frameworks for all paid initiatives, encompassing attribution design, incrementality testing, and channel reporting.
Partner with the enterprise team to support demand generation programs and connect marketing touchpoints to pipeline creation.

Requirements

Minimum of 8 years of professional experience in growth or performance marketing within a developer tools, API-first, or technical B2B SaaS environment.
Demonstrated accountability for self-serve or usage-based revenue metrics, specifically covering signups, activation, and spend.
Experience managing a multi-channel annual paid budget of $5M+ or successfully scaling a program into that tier.
Hands-on expertise with product analytics tools, attribution frameworks, and incrementality or holdout test design.
Track record of directing SEO and developing strategies for AEO and technical products.
Practical experience establishing and executing CRO and experimentation programs utilizing statistical discipline.

Nice to Have

Prior background in marketing directly to AI engineers or building applications using an LLM API.
Experience running brand campaigns measured through brand-lift studies or geographic holdouts.
Familiarity with enterprise demand generation or account-based marketing motions.
Professional background inside a consumption-priced business model where marketing was measured on usage metrics.

Skills and Tools

Large Language Models (LLM)
Paid Media and Sponsorship Management
Search and Answer-Engine Optimization (SEO/AEO)
Conversion Rate Optimization (CRO)
Product Analytics and Attribution Design

Salary and Benefits

Annual Salary: $190,000 to $230,000 USD

About the Company

OpenRouter provides an AI routing and infrastructure layer utilized by enterprises to access and optimize leading large language models across multiple providers. The platform serves millions of users and hundreds of thousands of applications, positioning itself at the center of operationalized AI workloads.

How to Apply

Interested candidates should visit the official OpenRouter careers page to submit an application for this remote position.

Skills and tech stack

LLM

Questions candidates ask

What is the salary range for the Director, Growth Marketing role?

The annual salary range for this position is between $190,000 and $230,000 USD.

Is this position remote?

Yes, this is a remote role based in the United States.

What experience level is required for this job?

Candidates must have 8+ years of experience in growth or performance marketing, specifically within technical B2B SaaS, developer tools, or API-first companies.

What is the primary focus of the role's budget?

The role involves managing a paid media budget of $5M+ for 2027, focusing on self-serve growth, paid media, sponsorships, SEO, and conversion optimization.

How should I apply for this position?

Applicants should apply directly through the official OpenRouter careers page.

Ready to apply?

The application is on the official OpenRouter careers page.

Apply on company site