Director, Event Marketing – AI Accelerators
About this role
Managing the C3 AI Accelerator Series involves running monthly one-day masterclasses in major cities worldwide and integrating events into Tier 1 industry formats. Leadership oversees the direct-marketing engine, fills event rooms with target audiences, and ensures flawless delivery across multiple global markets simultaneously. Success depends on rigorous execution, proven direct-marketing results, and the ability to connect event participation directly to sales pipeline generation.
C3 AI builds enterprise AI application software, including the C3 Agentic AI Platform and industry-specific SaaS products. Candidates must operate on-site in Redwood City, California five days a week and commit to domestic and international travel.
What you will do
- Execute the global Accelerator strategy, event calendar, messaging, and creative assets in partnership with marketing leadership.
- Maintain the operating model and checklists within the Accelerator Playbook to ensure consistency during program scaling.
- Plan and run direct-marketing campaigns including personalized outbound, email, account-based strategies, and partner channels.
- Manage the registration funnel and data to drive qualified attendance, show rates, and cost efficiency.
- Partner with sales to activate target accounts, coordinate direct outreach, and drive post-event conversion.
- Coordinate market intake, agencies, venues, and vendors while ensuring attendee and technical readiness.
- Manage the event budget, lead a small team of marketers, and report pipeline attribution to leadership.
What you need
- Hold a bachelor's degree with seven or more years of professional experience including significant marketing work.
- Demonstrate proven success in direct marketing with measurable campaign results from invitation to pipeline conversion.
- Bring experience running multi-city event programs at a consistently high standard.
- Possess background in managing budgets, agencies, vendors, and leading or mentoring a team.
- Apply a data-driven approach to measurement and pipeline attribution.
- Exhibit strong communication skills and executive presence for working with senior leaders and customers.
- Accept willingness to travel extensively both domestically and internationally.
Nice to have
- B2B enterprise software, AI, or developer-audience event experience
- Experience with large industry conferences
- Account-based marketing alongside enterprise sales
- Advanced degree such as an MBA or master's
Benefits
- Excellent benefits
- Competitive compensation package
- Generous equity plan
Skills and tech stack
Questions candidates ask
What is the location and remote work policy for this role?
This role is based in Redwood City, CA and requires being in the office 5 days a week, with travel as necessary.
What is the salary range for the Director, Event Marketing position?
The California Base Pay Range is $174,000 to $225,000 USD.
Will visa sponsorship be provided for candidates?
Candidates must be authorized to work in the United States without current or future sponsorship.