Director, Demand Generation Marketing & Analytics
About this role
Analytical marketers who enjoy rolling up their sleeves to build campaigns from scratch will find a natural home in this role at C3 AI. Operating as a player-coach, the leader in this position will directly shape demand generation strategy while personally shipping campaigns and owning the resulting pipeline numbers. The team builds enterprise AI applications and platforms, requiring this person to integrate modern AI tools into campaign production and adapt marketing engines to how enterprise buyers navigate AI-driven search.
Existence of the role stems from the need to scale lead qualification, optimize funnel analytics, and drive pipeline growth across multiple channels. Success requires close collaboration with sales, product marketing, and communications to align on lead definitions and handoff motions. An ideal candidate combines deep B2B software marketing experience with a pragmatic, hands-on operational style.
What you will do
- Manage demand generation metrics, budgets, return on spend, and agency or media partners to optimize campaign conversion.
- Build, launch, and run integrated marketing campaigns across channels while continuously testing and adjusting creative elements, targeting, and spend.
- Establish clear lead qualification and scoring models in collaboration with sales teams.
- Own the complete post-MQL lifecycle including nurture tracks, routing, follow-up, and conversion into viable opportunities.
- Establish an analytics-driven measurement layer that covers attribution, funnel reporting, and regular performance updates for company leadership.
- Integrate AI tools into daily workflows to scale campaign production, analysis, and personalization.
- Partner cross-functionally with sales, product marketing, alliances, communications, and web teams to support major company announcements and events.
What you need
- Hold a bachelor's degree in marketing or a related field.
- Bring six to ten years of experience in demand generation, growth, or digital marketing within a B2B enterprise software or SaaS company.
- Demonstrate a proven track record of owning a specific pipeline number.
- Operate effectively as a hands-on builder fluent in marketing automation platforms, CRM systems, ad networks, and analytics tools.
- Understand complex funnel mechanics including attribution, conversion rates, and lead scoring models.
- Maintain legal authorization to work in the United States without current or future sponsorship.
Nice to have
- AI fluency sufficient to shape credible content for a technical enterprise audience and engage product teams directly
- An MBA, ideally from a top-tier program
- Strong, versatile writing skills across long-form content, web copy, and email formats
- Hands-on experience with account-based marketing and intent-based platforms
- Background in AI, data and analytics, or enterprise IT markets
Benefits
- Competitive compensation package
- Generous equity plan
- Excellent benefits
Skills and tech stack
Questions candidates ask
What is the compensation range for this role?
The California base pay range is $155,000 to $221,000 USD, supplemented by a competitive compensation package and generous equity plan.
Is visa sponsorship available?
Candidates must be authorized to work in the United States without current or future sponsorship.
What kind of operational involvement is expected?
This is a player-coach role where you set the strategy and stay close to the execution, shipping campaigns yourself and owning the number they produce.
Which teams will I partner with daily?
You will partner daily across Sales and Business Development, Product Marketing, Alliances and Field Marketing, Communications and Content, Marketing Operations, and Web.