Latest AI JobsBrowse Jobs
Healthie logo

Demand Generation Manager

HealthieNYCMarketing
Apply on company site
Salary
$125K - $145K USD
Job type
Full-time
Posted
20 Sept 2026
Status
Open · checked 7d ago

About this role

Healthie is seeking a Demand Generation Manager to lead campaign strategy and content creation to fuel client acquisition in NYC. This hybrid role is well-suited for an experienced B2B marketer who wants to combine marketing instincts with advanced AI tools to scale content production.

Role Overview

The Demand Generation Manager owns the content and campaigns that drive Healthie's acquisition engine, managing everything from top-of-funnel attraction assets to conversion sequences. Working closely with the Director of User Acquisition, Lifecycle Growth Marketer, and Partnerships Manager, this role shapes strategies across paid channels, lifecycle marketing, webinars, and lead generation. Success in this position is measured directly by leads generated, conversion rates, and revenue contribution.

Key Responsibilities

Execute 2 to 4 major demand generation campaigns per quarter, creating cohesive sequences across landing pages, email nurture streams, webinar funnels, promotional assets, and paid ad copy.
Own competitive displacement campaigns by designing messaging that speaks directly to prospects considering alternative solutions.
Build and maintain evergreen campaign workflows, auditing underperformers and keeping automations aligned with business goals.
Oversee the full volume of content across formats and channels by using AI as a primary production engine to generate text at scale.
Review, refine, and optimize AI-generated content to ensure brand alignment, accuracy, and human resonance across various healthcare specialties.
Maintain a robust content calendar covering blog posts, SEO web pages, conversion landing pages, lead magnets, webinar briefs, lifecycle emails, social posts, newsletters, video scripts, and sales enablement materials.
Partner with Product Marketing, Sales, and RevOps to translate feature narratives into conversion-focused messaging and track performance metrics.

Requirements

Bring 5 to 8 years of experience in B2B SaaS marketing, with a preference for backgrounds in health tech, EHR/EMR, clinical software, or other regulated industries.
Proven track record of executing conversion-focused campaigns and full-funnel demand generation programs.
Strong structured thinking skills to translate defined messaging frameworks into compelling content across multiple channels and formats.
Hands-on experience building assets for landing pages, email sequences, webinar funnels, and paid advertising.
Comfortable interviewing clinicians, product teams, and sales stakeholders to extract valuable insights.
Familiarity with funnel metrics, attribution concepts, and optimization experimentation.

Nice to Have

Ability to leverage AI to create visual and video assets, such as lead magnet layouts, social graphics, and webinar promotional materials.
Comfort building and editing emails and workflows within HubSpot or similar CRM tools.
Experience working with Claude Code.
Experience collaborating with video production and editing partners.

Skills and Tools

B2B SaaS marketing
Full-funnel demand generation strategy
AI-assisted content generation and prompt engineering
Copywriting and editorial judgment
Landing page and email marketing optimization
Funnel metrics and performance tracking

Salary and Benefits

Salary range between $125,000 and $145,000.
Full-time, NYC-hybrid position.

About the Company

Healthie is an AI-native, ONC-certified EHR platform powering modern outpatient healthcare for over 40,000 providers and 21 million patients across more than 35 specialties. Operating with fiscal responsibility and profitability for over half of its history, Healthie provides the foundational infrastructure and API-first capabilities required by care delivery organizations of all sizes. The company is customer-obsessed, works with lightning-fast processes, and is backed by leading investors.

How to Apply

Candidates should visit the official Healthie careers page to apply for this position and submit their application details.

Questions candidates ask

What is the salary range for the Demand Generation Manager position?

The salary for this position is between $125,000 and $145,000.

Is this a remote or in-office job?

This is a full-time, NYC-hybrid position requiring work authorization in the United States.

How many years of experience are required?

The role requires 5 to 8 years of experience in B2B SaaS marketing, ideally within health tech, EHR/EMR, clinical software, or regulated industries.

What role does AI play in this position?

The Demand Generation Manager uses AI as a primary production engine to generate content at scale across multiple formats and channels, while applying human editorial judgment and oversight.

How is success measured in this role?

Success is measured by metrics that matter, including leads generated, trial starts, meetings booked, conversion rates, and overall revenue contribution.

Ready to apply?

The application is on the official Healthie careers page.

Apply on company site