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Customer & Lifecycle Marketing Manager

Aircall.io, Inc.New York Office13002 - Product
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Salary
Not listed
Job type
Full-time
Posted
17 Sept 2026
Status
Open · checked 7d ago

About this role

Aircall is seeking a Customer & Lifecycle Marketing Manager to join the New York office. This professional will shape prospect and customer communication strategies to support company growth, making it an ideal role for experienced marketers looking to drive engagement in a fast-paced environment.

Role Overview

The Customer & Lifecycle Marketing Manager owns all communications sent to prospects and customers through email and in-app messages. Reporting to Product Marketing, this position requires close collaboration with Marketing, Sales, Customer Success, and Product Management teams. The role involves designing nurture sequences, managing the communication calendar, and ensuring coordinated messaging across all channels.

Key Responsibilities

Plan and execute cross-channel campaigns using email and in-app messaging for both prospective and existing users.
Oversee the campaign intake process and maintain the central lifecycle marketing calendar to prevent message overlap.
Collaborate with Marketing, Sales, and Customer Success teams to align campaign goals with pipeline generation and retention targets.
Create comprehensive campaign briefs, audience segmentation rules, targeting strategies, and testing plans.
Partner with Designers to maintain an approved template library for email communications.
Design and execute A/B tests focusing on subject lines, messaging content, and delivery timing to boost audience engagement.
Establish governance standards including frequency caps, review checkpoints, and approval steps.
Manage the Net Promoter Score (NPS) program and Trustpilot review strategy from end to end, routing feedback to Product and Customer Success.
Track campaign KPIs against established goals and analyze performance to drive continuous improvements.

Requirements

Bring at least four years of professional experience in lifecycle, CRM, or email marketing, preferably within a B2B SaaS organization.
Possess hands-on working experience with HubSpot.
Demonstrate a strong background in developing nurture series and prospect campaigns alongside post-sale programs.
Show proven experience in conducting A/B tests and translating findings into actionable recommendations.
Exhibit robust project management capabilities with the ability to own a shared cross-functional calendar and intake pipeline.
Display clear, direct writing skills and the ability to collaborate effectively across multiple departments.
Maintain strong AI fluency with practical experience applying artificial intelligence to personalization, content creation, or lifecycle strategy.
Possess a test-and-learn mentality with a commitment to reviewing live campaigns regularly for fast iteration.
Have prior experience managing a customer review or NPS program.
Demonstrate familiarity with SMS, push, or in-app messaging tools.
Feel comfortable performing spreadsheet analysis on campaign performance data.

Skills and Tools

HubSpot
Email and In-App Messaging
A/B Testing
Campaign Segmentation and Strategy
Project Management
Data and Spreadsheet Analysis
Artificial Intelligence (AI) Tools
NPS and Customer Review Management

Salary and Benefits

Base salary range between $107,500 and $132,400 USD.
Opportunity to join the company during a key growth phase.
Focus on work-life balance and employee well-being.
Fast-learning, entrepreneurial team environment.
Multicultural workplace representing over 45 nationalities.

About the Company

Aircall is a unicorn, AI-powered customer communications platform utilized by more than 22,000 companies globally to scale customer-facing teams, accelerate issue resolution, and drive revenue. By unifying voice, SMS, WhatsApp, and AI in a single workspace, the company helps teams work smarter. Aircall maintains its European headquarters in Paris and a North American headquarters in Seattle, with additional teams stationed in cities including New York City, Berlin, London, Madrid, San Francisco, Sydney, and Mexico City.

How to Apply

Interested candidates should visit the official Aircall careers page to submit an application.

Questions candidates ask

What is the location of this job?

This position is located in the Aircall New York office.

What is the salary range for the Customer & Lifecycle Marketing Manager?

The base salary range is between $107,500 and $132,400 USD.

How many years of experience are required?

Candidates must have 4+ years of experience in lifecycle, CRM, or email marketing, ideally within a B2B SaaS company.

Which team does this role report to?

This role reports directly into Product Marketing.

What CRM or marketing platform experience is required?

Hands-on experience with HubSpot is required for this position.

Ready to apply?

The application is on the official Aircall.io, Inc. careers page.

Apply on company site