About this role
A versatile consumer marketer with a strong grasp of cultural nuances will thrive in this hands-on role at OpenAI in Tokyo. Operating under the Japan Marketing Lead, the person in this position acts as a local expert to shape narratives that build trust and accelerate product adoption across the Japanese market. The team focuses on deploying AI capabilities safely and responsibly while ensuring human needs remain at the core of product development.
Daily responsibilities include managing integrated initiatives that span brand storytelling, digital campaigns, social channels, creator partnerships, and lifecycle marketing. The ideal candidate brings a proven history of driving user growth and engagement in Japan while balancing high-level strategy with direct execution in a fast-paced environment.
What you will do
- Develop and execute Japan-specific consumer marketing plans that align local relevance with overarching global priorities.
- Drive full-funnel initiatives designed to grow weekly active users, improve retention, and boost positive sentiment.
- Act as a local expert by providing deep insights into Japanese culture, consumer behavior, and media dynamics.
- Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic campaigns.
- Partner with cross-functional groups such as product marketing, communications, and regional leadership.
- Represent the voice of Japanese consumers internally to ensure local context is reflected in decision-making.
What you need
- Bring seven or more years of marketing experience with a track record of delivering high-impact consumer campaigns in Japan.
- Possess a deep understanding of the Japanese consumer landscape, cultural context, and local media ecosystems.
- Demonstrate the ability to build and execute integrated marketing plans across brand, digital, and influencer channels.
- Feel comfortable operating at both strategic and hands-on execution levels within a fast-paced environment.
- Maintain a strong network of local agencies, creatives, and production partners with experience managing external collaborators.
- Exhibit excellent communication skills with the capability to influence stakeholders across multiple functions and geographies.
Questions candidates ask
Who will this role report to?
This position reports directly to the Japan Marketing Lead.
What kind of environment will I be working in?
You will operate in a fast-paced, ambiguous environment that requires a balance of strategic planning and hands-on execution.
What geographic market is this role focused on?
The role is located in Tokyo, Japan, and focuses on developing and executing locally relevant consumer programs for the Japanese market.