About this role
Prospecting and driving initial engagement form the core daily routine of this Business Development Representative position within Via's new AI Labs vertical. The team focuses on building next-generation software for cities, automating complex transit systems, and unlocking revenue opportunities by combining global scale with artificial intelligence. Responsibilities include conducting deep-dive account research, mapping buying committees, and leading multi-channel outreach campaigns across email, phone, and LinkedIn.
Created to support the rapid growth of AI Labs, this role sits at the intersection of marketing and sales to help secure partnerships and bring artificial intelligence solutions to the public sector. Candidates who succeed here possess an analytical mindset, strong communication skills, and a desire to learn about public sector automation while maintaining resilience through sales setbacks.
What you will do
- Build the pipeline for AI Labs by identifying and researching target accounts and individual prospects.
- Create comprehensive buying committee maps and informed account plans through deep-dive research.
- Lead multi-channel outreach campaigns across email, phone, and LinkedIn to communicate the value of Via's artificial intelligence solutions.
- Facilitate meetings, provide product demos, qualify incoming leads, and close deals when appropriate.
- Maintain and optimize sales tools within the CRM and marketing tech stack to ensure data accuracy and process scalability.
- Collaborate closely with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.
What you need
- Bring 1 to 4 years of professional experience in B2B marketing, account-based marketing, or a sales development role like BDR or SDR.
- Demonstrate an analytical mindset capable of using campaign data to identify effective tactics and pivot strategies accordingly.
- Show proficiency in using CRM and marketing automation tools to manage high volumes of research and outreach.
- Communicate clearly and concisely with the ability to write professional outreach messages and explain complex artificial intelligence solutions simply.
- Exhibit a strong appetite for learning about artificial intelligence, public sector automation, and the target audience while quickly implementing feedback.
Benefits
- Comprehensive health coverage with low-cost dental and vision plans
- 401(k) retirement plan with company match and vesting
- Fully paid parental leave for new parents with extended leave options
- Additional wellness perks including mental health support and pet insurance
Skills and tech stack
Questions candidates ask
What is the compensation range for this role?
The salary range for the Associate level is $70,000 to $80,000 with a $5,000 bonus target. Final pay rates are determined by the candidate's experience, knowledge, skills, internal equity, and market data alignment.
What tools and technologies will I use daily?
The daily tech stack includes CRM platforms, marketing automation tools, email, phone, and LinkedIn for conducting multi-channel outreach and managing accounts.
What kind of team will I be working with?
You will operate at the intersection of marketing and sales within the AI Labs vertical. You will also collaborate regularly with commercial teams to align outreach efforts with broader sales goals.