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Business Development Associate Principal, AI Labs

ViaNew York, New YorkMarketing
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Salary
$90K -$115K
Job type
Full-time
Experience
Mid · 3+ yrs
Posted
9 Oct 2026
Status
Open · checked 7d ago

About this role

Via is hiring a full-time Business Development Associate Principal in New York, New York to drive growth for its new AI Labs vertical. This position suits an experienced sales and marketing professional looking to build a pipeline and close deals for public sector AI solutions.

Role Overview

Via is seeking a Business Development Associate Principal for its AI Labs team in New York. The role sits between marketing and sales, focusing on outreach and research strategies to establish partnerships that bring artificial intelligence solutions to cities worldwide.

Key Responsibilities

Construct the pipeline for the AI Labs vertical by identifying target accounts and individuals.
Conduct thorough research to map buying committees and draft account plans.
Execute multi-channel outreach initiatives via telephone, email, and LinkedIn.
Run meetings, deliver product demonstrations, qualify leads, and finalize transactions.
Manage and refine sales tools inside the CRM and marketing technology stack.
Partner with commercial departments to coordinate outreach with regional growth objectives.

Requirements

Possess three to four years of background in account-based marketing, B2B marketing, or a sales development function.
Exhibit an analytical approach to evaluate campaign data and adapt strategies.
Demonstrate capability with CRM and marketing automation software.
Communicate clearly in writing and speech to explain complex technology simply.
Show eagerness to learn about artificial intelligence, automation, and the target audience while implementing feedback rapidly.
Display resilience and collaboration skills to build lasting professional relationships.

Skills and Tools

CRM software
Marketing automation tools
Multi-channel outreach (email, phone, LinkedIn)

Salary and Benefits

Base salary range between $90,000 and $115,000.
Annual bonus target of $10,000 to $15,000.
Health insurance plans alongside low-cost dental and vision coverage.
Retirement plan with company match and vesting schedule.
Paid parental leave including extended options.
Wellness perks such as mental health support and pet insurance.

About the Company

Via develops transportation technology that powers data-driven transit networks for agency partners globally. The organization operates as an equal opportunity employer and is expanding into artificial intelligence software for cities through its AI Labs vertical.

How to Apply

Interested candidates should submit their application through the official company careers page.

Skills and tech stack

CRMMarketing Automation

Questions candidates ask

What is the location of the Business Development Associate Principal role?

The position is located in New York, New York.

What is the salary range for this position?

The base salary ranges from $90,000 to $115,000, with an additional bonus target of $10,000 to $15,000.

How many years of experience are required?

Applicants must have a minimum of 3 to 4 years of experience in B2B marketing, account-based marketing, or a sales development role.

What team is this role hiring for?

This role hires for AI Labs, which is a new vertical at Via focused on artificial intelligence solutions for cities.

Ready to apply?

The application is on the official Via careers page.

Apply on company site