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Brand Marketer

CognitionSan FranciscoMarketing
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Salary
Not listed
Job type
Full-time
Posted
16 Mar 2026
Status
Open · checked 7d ago

About this role

Cognition is seeking a Brand Marketer in San Francisco to own developer-facing marketing strategies, product launches, and creative campaigns for advanced AI software agents. This full-time position is ideal for a creative strategist with an AI-native mindset who wants to shape the public presence of the makers of Devin.

Role Overview

As a Brand Marketer, the chosen professional will direct how Cognition presents its products to developers through comprehensive brand campaigns and product launches. The role requires defining messaging, establishing campaign strategies, and managing the entire lifecycle of marketing initiatives from initial concept to public release in San Francisco.

Key Responsibilities

Coordinate and execute end-to-end product launches, aligning messaging, timing, creative elements, and cross-functional teams.
Formulate campaign strategies by identifying audience insights, core messages, and distribution channels across paid, organic, out-of-home, events, and partnerships.
Direct creative agencies by delivering clear briefs and precise feedback to maintain brand alignment.
Direct upper-funnel brand awareness initiatives, including out-of-home advertising campaigns.
Translate complex technical capabilities into sharp, compelling copy for engineering leaders and developers.
Produce video content such as product demos, advertisements, and launch videos in collaboration with internal and external partners.
Establish and scale marketing campaign playbooks, including operational templates, schedules, and processes.

Requirements

Strong creative strategy skills with the ability to identify unique product angles and audience interest.
Proven execution capability to manage complex marketing campaigns independently from brief to launch.
AI-native perspective with daily use of artificial intelligence tools and a strong drive to automate tasks.
Exceptional copywriting abilities for headlines, briefs, emails, and landing pages.
High comfort level operating in fast-paced, ambiguous environments with a capacity to adapt to market responses.

Nice to Have

Zero to four years of professional experience, valuing taste and execution speed over resume tenure.
Direct participation in product launches, brand campaigns, or creative projects.
Demonstrated copywriting experience that has successfully captured audience attention across digital platforms.
Previous collaboration with external creative agencies or partners.
A professional portfolio, blog, side project, or relevant body of work.

Skills and Tools

Copywriting and Messaging
Campaign Strategy and Execution
Creative Agency Management
Video Content Production
AI Tools and Automation
Cross-functional Project Management

About the Company

Cognition is an applied AI lab located in San Francisco that builds end-to-end software agents and is recognized as the creator of Devin, the first AI software engineer. The talent-dense team consists of competitive programmers, former founders, and industry veterans from leading artificial intelligence organizations.

How to Apply

Candidates interested in this position should visit the official Cognition careers page to submit an application.

Questions candidates ask

Where is this job located?

This position is located in San Francisco, California.

What is the experience requirement for the Brand Marketer role?

The position looks for zero to four years of experience, placing higher value on creative instinct, taste, and speed than resume longevity.

What does Cognition do?

Cognition is an applied AI lab that builds end-to-end software agents and created Devin, the first AI software engineer.

What kind of tasks will the Brand Marketer handle?

The Brand Marketer will plan product launches, define campaign strategies, manage creative agencies, produce video content, and develop developer-focused messaging.

How should I apply for this position?

Interested candidates can apply directly on the official Cognition careers page.

Ready to apply?

The application is on the official Cognition careers page.

Apply on company site