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Brand and Content Strategist

DustNew YorkMarketing
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Salary
$200K - $260K USD
Job type
Full-time
Work mode
Remote
Posted
7 Aug 2026
Status
Open · checked 8d ago

About this role

Role Overview

Dust is seeking a senior Brand and Content Strategist in New York to define the company story and build the content engine behind it. This role suits an experienced storyteller with a strong editorial background who wants to shape a category-defining AI company.

Key Responsibilities

Own the global content program across social, video, customer, community, and editorial channels from strategic direction through execution.
Translate company narrative and positioning into a distinctive content strategy tailored for the US and European markets.
Turn product launches, customer outcomes, and market shifts into compelling stories that earn attention and deepen understanding.
Establish voice, editorial standards, and creative principles to make content recognizable and trusted.
Build a customer and partner co-marketing engine to strengthen relationships and credibility.
Enable cross-functional teammates to contribute authentic public-facing stories and establish scalable content workflows.
Define success metrics across awareness, audience growth, engagement, and qualified demand to continually refine strategy.

Requirements

Bring 5 to 7+ years of content or brand strategy experience at a fast-growing B2B software company.
Demonstrate a track record of building a brand with a media-company mindset operating inside a marketing organization.
Possess a strong grasp of modern distribution including social-first content, LinkedIn dynamics, video, and creator-style enterprise playbooks.
Show exceptional storytelling skills across diverse formats to make complex technology clear and compelling.
Connect content to business results using both qualitative and quantitative signals.
Display the ability to scale output by building productive relationships with teammates, customers, agencies, and freelancers.
Exhibit deep fluency in and curiosity about artificial intelligence, speaking the language of buyers and users.
Be based in New York and comfortable working within an office-first culture.

Skills and Tools

Brand Strategy
Content Strategy
Editorial Direction
B2B Software Marketing
Social Media and Video Distribution
Customer Co-Marketing
Content Operations
Artificial Intelligence

Salary and Benefits

Annual Salary: $200,000 to $260,000 USD
Employment Type: Full-Time

About the Company

Dust provides enterprise-grade governance, flexible model choices, and a collaborative interface for humans and AI agents to work together. Backed by Sequoia, the company serves fast-moving organizations like Datadog, 1Password, Cursor, Clay, Vanta, and Persona. Dust fosters an office-first culture where talented people collaborate closely in New York, Paris, London, and San Francisco.

How to Apply

Apply directly on the official Dust careers page to submit your application for the Brand and Content Strategist role.

Questions candidates ask

What is the salary range for the Brand and Content Strategist role?

The annual salary ranges from $200,000 to $260,000 USD.

Where is this job located?

This position is based in New York as part of an office-first culture that also supports remote flexibility when appropriate.

How many years of experience are required?

Candidates should have 5 to 7+ years of content or brand strategy experience at a fast-growing B2B software company.

Does this role own public relations or executive thought leadership?

No, co-founder presence, executive thought leadership, PR, and communications are managed by the Comms & Ecosystem Lead.

What kind of company is Dust?

Dust is an enterprise AI company backed by Sequoia that empowers organizations with collaborative interfaces for humans and AI agents.

Ready to apply?

The application is on the official Dust careers page.

Apply on company site