About this role
Professionals who thrive in ambiguous environments and enjoy building local operations from the ground up will find a strong fit as the ANZ B2B Marketing Lead at OpenAI in Sydney. This person will act as the accountable market owner for all business-to-business marketing strategies across Australia and New Zealand, focusing heavily on enterprise and mid-market opportunities. Responsibilities include translating global initiatives into locally effective programs, collaborating closely with regional sales and partnerships, and remaining hands-on with execution while scaling operating models.
What you will do
- Own the B2B marketing strategy, investment recommendations, and execution across Australia and New Zealand while aligning with regional and global goals.
- Plan and run integrated marketing programs encompassing account-based marketing, field events, executive roundtables, partner co-marketing, and customer stories.
- Adapt global and regional campaigns for local audiences by modifying messaging, channels, proof points, and execution tactics.
- Create high-impact local content such as customer stories, executive narratives, sales enablement materials, newsletters, and campaign assets.
- Partner directly with sales teams to identify priority accounts, industry targets, pipeline gaps, and buyer objections across the region.
- Coordinate trust-sensitive messaging and external programs alongside communications, legal, and public policy partners.
- Establish performance dashboards, operational rhythms, and vendor management practices to measure and optimize marketing impact.
What you need
- Bring ten or more years of experience in B2B, enterprise, field, demand generation, or integrated marketing with a substantial focus on the ANZ market.
- Demonstrate a proven ability to drive measurable pipeline and product adoption through integrated demand generation and field campaigns.
- Show extensive experience building and executing account-based marketing programs for strategic enterprise accounts with verifiable pipeline impact.
- Possess a strong understanding of enterprise buying dynamics across Australia and New Zealand, including privacy, risk, procurement, and stakeholder alignment.
- Maintain full professional English fluency alongside strong writing, editing, and content production judgment suited for local audiences.
- Exhibit a demonstrated ability to operate in ambiguous environments by owning market strategy, handling direct execution, and prioritizing investments.
Nice to have
- Experience marketing AI, developer, SaaS, infrastructure, cloud, data, or other technical products
- Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools
- Partner marketing experience, including partner-led GTM and ecosystem co-marketing in ANZ
- Experience with regulated or trust-sensitive industries such as financial services, healthcare, public sector, education, or professional services
- An existing network across ANZ enterprise technology, partner, agency, creative, production, or industry communities
Skills and tech stack
Questions candidates ask
Where is this job located?
This role is based in Sydney, Australia, serving as the accountable market owner for the Australia and New Zealand region.
Who will I work with in this position?
You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, APAC Marketing, and Global Marketing to set local priorities and activate relevant programs.
What tools and platforms are relevant to the role?
Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools is noted as part of the preferred qualifications.